Renegade Professional News 

By Kendall Silva

How do you give value to your potential

coaching clients through social media marketing?

Give value without expecting anything in return.  If you are not pitching your services, people do not feel like you are pressuring them.  Instead, they feel safe with you.

As coaches, we know how important it is to create a safe environment for our clients.  This does not just start at the beginning of your first session together.  It begins the very first time your potential clients are introduced to you, such as when they read your comments on a social site.

In this article, we will be focusing on social media marketing in the form of providing free value through posting on social sites.  We will discuss where to go, what to look for, and what makes your comment valuable.

Where do you go?

Coaching Cognition and Renegade Professional have provided you with incredible platforms from which to give value to your community.  On Facebook, we have fan pages where you can find your potential clients and give them information that helps them and makes them feel comfortable coming to you with questions.

Coaching Cognition Fan Page – Widespread knowledge of what coaching can do for someone in their personal and professional life is simply lacking.  When these people finally learn more about the coaching process, they become convinced that they can truly benefit from coaching services.  It is for this reason that most of the Coaching Cognition clients are also coaching students!  They are not only learning that the coaching process WORKS and that they can help a lot of people using their coaching skills, but they are also realizing that they can benefit from having a coach of their own.  These are more than just potential clients because they are already confident in the process!

Mike Klingler Fan Page – With over 10.6K fans, you are very likely to reach a large number of people with your message.  The chance that many of these people will need specific types of support in which you happen to specialize is high!

Along with the Facebook pages, there are 2 other social networks that are available to Coaching Cognition students and coaches.

The Student Blog – Located in your Coaching Cognition back office, this is a place where the students are sharing their thoughts and questions about the training classes, materials, practice exercises, etc.  Is there a better place to offer valuable information than one that is full of inspired people who are eager to learn more about what you offer?

Coaching Cognition Students – This is social network on ning for.. you guessed it… Coaching Cognition Students!  If you are a coach or a student at Coaching Cognition, you should already have the link to this site, but if you do not, please contact support@marketingmerge.com and ask for the link.  You do not want to miss out on this community.  This is a fabulous place to give value and learn about the needs of your community.

What do you look for?

There are many things to be looking for on the various social sites that can help you decide what kind of value to give and where to focus your gift that will be the most efficient.   Keep an eye out for:

People who are already responding to the value that others are giving – If someone is already responding to value and applying it to their own lives in some way, then they are more than ready for the coaching process!  They will be more likely to get value from you and use it to their advantage, and they are in the mindset to take action based on the inspiration that is presented to them.

People who are asking for help – Even if someone is asking for some specific knowledge that you think may require consulting, it is a sign that they are feeling stuck in the process, even if it is something simple, and they are taking the action to ask for help.  That is a step that many people do not take, so understand that those who ask for help, any kind of help, can benefit from your information as well!

Topics of discussion that are getting a lot of responses – If there are a LOT of people commenting on a particular topic, then it is likely regarding a common experience for a large portion of your target audience.  Join in!  The topic itself has grabbed the attention of all of these people, so think about how can you let your value take the discussion to the next level.

New Topics/Discussions – The sooner you respond to a new topic, the more people will see your comment, the more valuable your comment becomes to a wider audience.  Older topics may not be on the main page any longer, and then your valuable comment is hidden from the more public view.

What Do You Include in a “Valuable Comment”?

Relevance – Relevance, relevance, relevance!!!  You can post an incredibly valuable comment, but if it is not obviously relevant to the discussion thread, then it may be received as spam.

Show Yourself – You can communicate a little bit about who you are by briefly referencing a personal experience, using a couple of descriptive words about yourself, or showing personality through your communication style (humorous, empathetic, casual, professional, etc).  By showing who you are, people will connect with you and those with similar personalities or experiences will be attracted to you.

Give Value – Say something that no one else has said.  Don’t simply rephrase or agree with someone else without adding something new.  Your value can come in the form of insight, a resource, tips for how to approach the subject being discussed, etc.  Another way to give value is by using your insights to get others thinking critically about the topic.   Take the discussion in a new (but relevant!) direction by looking for a possible source of concern or problems that others may experience, and give a solution.

Ask for Nothing In Return – Give for the sake of giving.  If no one responds, that is okay.  It doesn’t mean your value wasn’t received.  Remember, this is your “Comm-UNITY”… not your “Comm-YOU-nity”.  It’s all about helping others. When you have expectations of return, then you are no longer working to help others, you are in it for yourself.  But when you maintain an attitude of Comm-UNITY, then the entire community gets long-term benefit, including yourself!

Want to be Featured at Renegade Professional News?

Show us how you can use what you have learned from this article by putting it into ACTION!  I will be watching the sites mentioned above and choosing comments that embrace these tips and then I will feature them right here on Renegade Professional News!

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