Renegade Professional News 

Scroll down the page if your interest was piqued by the headline to learn more details about connecting with Mike Klingler and the Marketing Merge team on Ustream.

Or patiently read the valuable information you should know about Ustream.tv.

Ustream.tv is a free service that allows you to broadcast video and interact with an audience – live.

To get started, all you need is a webcam (or a traditional video camera attached to your computer) and a broadband Internet connection.

Ustream.tv isn’t the only game in town, but seems to be most popular right now. Other live stream services include stickam.com operator11.com and justin.tv

Is Ustream.tv a good marketing tool for your business?

This depends on three important factors. But first, ask yourself what you’re doing online. Other questions that follow would be:

• How will it build your brand and/or business?
• What is your comfort level on video? Now kick it up a notch, what’s your comfort on live video?
• How will live streaming video assist the marketing and sales funnel process you’ve created?

Live video services are intended to be watched by a live audience. They are not meant for pre-recorded video. Nonetheless, it can be valuable to record and make available for play back.

Here is an example.

Let’s say you are thinking about purchasing an SEO course that costs $997, but you have some questions you’d feel much more comfortable asking before purchase.

It sure makes sense for the owners of that SEO course to host a live streaming video doesn’t it?! Of course, they could be fielding all varieties of questions that make a difference between purchase and no purchase.

In this case, it’s also a great tool for establishing trust and making a connection.

Follow this link if you want even more examples and information for how to use live video streaming with Ustream.tv?

Most prefer to watch video at their convenience. This is why pre-recorded video rules over live video. That and all the edits that are sometimes needed to create slick and professional videos.

You can offer recordings of your original “live video” to your audience. But often, the live streaming videos aren’t meant for that. Bottom line is that there is a stark difference between recording “live video” and one that is pre-recorded and edited.

But what if you want to play around with live broadcasting nonetheless, just to see what happens?

We recommend you should, and we have a fun opportunity for you to help you get started. Pay close attention to the following.

Meet up with Mike Klingler and the Marketing Merge team on Ustream on New Years Day! Mike will be speaking to our Renegade Professional community.

Didi Alcheva will be announcing the winners of the live event contest. (Don’t worry, attending the live streaming video isn’t a condition for being a contest winner).

You’ll get to meet up with the entire Marketing Merge team. We’ll be wishing you a happy and prosperous 2010, and giving a special “can’t wait to meet you” greeting to all those who are planning to attend the Renegade Professional Live Event.

If you want to connect with Mike Klingler and the entire Marketing Merge team on live streaming video where you’ll be able to ask questions and interact, follow the link to learn more specific details.

Yes, I want to meet Mike Klingler on Live Streaming Video

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