Fundamentally, you can’t be your internet super-self and win big with your Internet business without putting yourself out their ten-fold (100-fold) first.
That’s the name of this internet business money making game (or whatever endeavor it is).
The fact of the matter is this: You have to absolutely be omnipresent with the thing you know best.
That is the ONE game changer. The X factor.
The problem is that most people think that has to be really big. No, it can be small and super targeted like “Home Birth Preparation Kits” or “Short Sales in San Jose” small.
Or another thing is people get caught up asking about how to monetize first, and do everything with wrong intentions because they’re just walking through the motions uninspired in an attempt to make money.
This is what I mean, and I’ll use an analogy to explain that ONE game changing element I’m talking about here …
It’s not about being the car salesman. nope.
It’s not about selling luxury cars. nope.
It’s not even about selling BMWs. no. It has to go even closer than that.
It’s about selling BMW mufflers for the V10-powered version of the E60 5 Series.
See what I am saying here…?
So your specialty has to be a razors edge. It has to be at the lowest and closest level. It’s that spot, so sweet a spot that there is no way you lose.
At the same time, whatever “that” is has to make your heart sing. Or you won’t last the entire race it takes to finish, let alone win.
Because everywhere else, you’re just like everyone else.
You’re a blogger, so is everyone else.
You’re in network marketing, so is everyone else.
You sell BMW’s, so does everyone else.
But when you find that sweet spot; your one and only little golden nugget, that’s where you relish. That’s where you can play the game you were meant to play.
That’s where you nail your niche.
And this is the toughest thing I see people struggle with. I have so hard a time trying to convey it people.
Because I know first hand how difficult that can be to do.
I know first hand how badly you want to succeed, earn a full time income with a home based internet business. Oh I know.
And damn! Don’t we want the world NOW! We can’t wait. We can’t slug through tutorials and learn all these platforms. It’s like, where are the answers; where are the directions?!
Well the directions are what I’m saying here and what I’m you’re reading right now.
You first have to really go that low to the ground. I mean roll up your sleeves and stick your hands in the dirt low to the ground.
And you really do, in some cases, have to wait that long to get there. I’m talking 6-24 months long. If you’re not willing to go that distance then you don’t love what you do, and you’re not supposed to do it anyway.
If you’re only doing your MLM or your blog or whatever it is because there is an onslaught of bills and overdue notices, and you just got laid off … then I understand that your need is real; your financial situation is real … But if you’re out there on the internet starting at ground zero in desperation mode, you won’t be magnetic.
And I know this sounds all Law of Attraction, but it’s true, you won’t be emanating attraction; you won’t be creating magnetism. Instead, you’ll repel people.
Just can’t say enough about the need to be as sharp as a knife, cutting edge, bleeding edge focused on that sweet spot. That’s also why it has to make your heart sing and be in complete alignment with your core values.
When you get that part, and drink your hustle juice with it, you’ll succeed with whatever your internet business is. Guaranteed.
Fundamentally, you can’t be your internet super-self and win big with your Internet business without putting yourself out their ten-fold (100-fold) first.
That’s the name of this internet business money making game (or whatever endeavor it is).
The fact of the matter is this: You have to absolutely be omnipresent with the thing you know best.
That is the ONE game changer. The X factor.
The problem is that most people think that has to be really big. No, it can be small and super targeted like “Home Birth Preparation Kits” or “Short Sales in San Jose” small.
Or another thing is people get caught up asking about how to monetize first, and do everything with wrong intentions because they’re just walking through the motions uninspired in an attempt to make money.
This is what I mean, and I’ll use an analogy to explain that ONE game changing element I’m talking about here …
It’s not about being the car salesman. nope.
It’s not about selling luxury cars. nope.
It’s not even about selling BMWs. no. It has to go even closer than that.
It’s about selling BMW mufflers for the V10-powered version of the E60 5 Series.
See what I am saying here…?
So your specialty has to be at the razors edge.
It has to be at the lowest and closest level. It’s that spot,
so sweet a spot that there is no way you lose.
At the same time, whatever “that” is has to make your heart sing. Or you won’t last the entire race it takes to finish, let alone win.
Because everywhere else, you’re just like everyone else.
You’re a blogger, so is everyone else.
You’re in network marketing, so is everyone else.
You sell BMW’s, so does everyone else.
But when you find that sweet spot, your one
and only little golden nugget,that’s where you relish.
That’s where you can play the game you were meant to play.
That’s where you nail your niche.
And this is the toughest thing I see people struggle with. I have so hard a time trying to convey it people.
Because I know first hand how difficult that can be to do.
I know first hand how badly you want to succeed, earn a full time income with a home based internet business. Oh I know.
And damn! Don’t we want the world NOW! We can’t wait. We can’t slug through tutorials and learn all these platforms. It’s like, where are the answers; where are the directions?!
The directions are what I’m saying here, what you’re reading right now.
You first have to really go that low to the ground. I mean roll up your sleeves and stick your hands in the dirt low to the ground.
And you really do, in some cases, have to wait that long to get there. I’m talking 6-24 months long. If you’re not willing to go that distance then you don’t love what you do, and you’re not supposed to do it anyway.
If you’re only doing your MLM or your blog or whatever it is because there is an onslaught of bills and overdue notices, and you just got laid off … then I understand that your need is real; your financial situation is real … But if you’re out there on the internet starting at ground zero in desperation mode, you won’t be magnetic.
And I know this sounds all Law of Attraction-like, but it’s true, you won’t be emanating attraction; you won’t be creating magnetism. Instead, you’ll repel people.
Just can’t say enough about the need to be as sharp as a knife, cutting edge, bleeding edge focused on that sweet spot. That’s also why it has to make your heart sing and be in complete alignment with your core values.
When you get that part, and drink your hustle juice with it, you’ll succeed with whatever your internet business is. Guaranteed.

Eric Walker
Renegade Professional News
Team Coach, Trainer, Super Guide
All Around Good Guy!
P.S. Having a hard time finding your niche, or having a hard time marketing your niche?
Both problems will stymie the best of internet business intentions.
Inside the Renegade Professional training, there is one tutorial called Marketing 101: Choosing Your Niche. It was created by Ann Sieg and it comes with a PDF checklist/guide sheet for you to follow along with. This 57 minute training, alone, is worth the cost of two months at Renegade Professional – easily.
Upgrade to Renegade Professional now, if anything, to simply access this training. My hunch is tho, if you’re like anyone else, you’ll find so much more to move your internet business forward.
Eric, is THIS what Mike Klingler has taught you since being in Portland?!
Because to me, your webinar on this subject last night was on par with the best of Mike Klingler’s webinars, where he shares thoughts that really hit home, with gems that excite and bring ideas: passionate ideas!
Thanks Eric… I’m glad you delivered for the all the people I invited to the Smart Beginner webinar.
Comment by Becky Joubert — February 26, 2010 @ 11:24 am
Hey Eric,
I totally agree. Success happens when you are fully focused on that one thing you are creating. You also, have to feel it and have the patience. Approaching it from a needy position of – it has to start working and create results right now – will only create frustration.
I recently read an email by someone who said “I have been into it for 20 days already and have no results, can you tell me what I need to do so that I generate some leads and get some proof that this really works?”
That’s totally the wrong attitude and the wrong questions a smart beginner should be asking.
There are hundreds and even thousands of great examples in our Renegade community and if you just give yourself, time, willingness to explore your options and find the niche that best fulfills your passion, and work hard, consistently and with good intentions realizing it’s not going to happen over night… than you will see results as well.
I am glad that you referred to Ann Sieg’s tutorial as well inside Renegade Pro about finding your niche…It’s definitely a great place to begin.
I would have to correct you though, because I think that it’s value (for just this one tutorial) is so much more than a couple of months of in Rpro…because if you get it, and if you are open to benefiting from it…you will have a guarantee that you are starting in the right direction online, and that is priceless.
Partners in Progress,
Diyana Alcheva
http://URTheSystem.com
Comment by didi — February 26, 2010 @ 2:37 pm
Eric, I thoroughly enjoyed last night’s webinar. The info you provided has given me a clearer understanding of what marketing on the Internet really involves. That dedication and focus you spoke of is something that we all must have, along with a massive dose of commitment.
I am really looking forward to the next webinar.
You mentioned that there was a possibility that next Thursday’s webinar might be on a “rain delay”. I hope not…
Comment by Jay Dyson — February 26, 2010 @ 3:15 pm
Hi Eric,
People seem to think that if they narrow their focus too much they will miss out on some prospects.
They just haven’t done the math:
If you target one percent of 400,000,000 you have a market of 4,000,000.
If one percent of your market is interested you have 400,000 potential propects.
Take one percent of them and you get 40,000 prospects.
I’m pretty sure that with a list of 40,000 you can get something going.
It comes down to this, Do you want to be a small fish in a big lake or a big fish in a small pond?
Michael
Comment by Michael Cole — February 26, 2010 @ 9:21 pm
I am new to Renegade Professional but have a great leader in Marie Leonard.
Marie and I met last year at a health conference and clicked immediately.
After spending almost $40,000 on websites in the past 15 years, I came to realize that they were nothing more than glorified brochures.
I’m still morphing into what my new business is, but I do know that I have a passion for business/entrepreneurs and helping women either start an at-home business, or helping them to grow their existing business online. Empowering women to become successful is an absolute passion of mine!
I know that all of my past experience is leading me to this particular business opportunity and niche market, and look forward to putting into practice the things I am learning through Renegade Professional.
Looking forward to great things in 2010!
Jan Walker Pinnington
Comment by Jan Walker Pinnington — February 27, 2010 @ 10:10 am
Hi Eric,
Didn’t get a chance to listen to your webinar Thursday because was putting what you’ve been talking about into action, giving my own webinar.
How empowering to know that you are helping people “get it”. I’m hooked! My new partner, Jan, is invaluable, a go getter and ready to put in the time to make our new venture together, the success it is now and will become more so in the future.
Life is GOOD!
Comment by Marie Leonard — February 27, 2010 @ 1:01 pm
Thanks so much, Eric, for the Smart Beginner series of trainings!
After the first session last Thursday night, I immediately used your specific search strategy to find blogs in my niche. While previous searches had only produced advertisements, this time following your instructions yielded several relevant blogs.
You’re a great teacher! I look forward to next Thursday night.
THANKS!
Comment by Jan — February 27, 2010 @ 1:05 pm
I watched the webinar and Eric, you did a great job showing each participant the steps from discovering your niche, through to creating a business opportunity.
The example you used with Http://bringbirthhome.com shows the end result of the relationships built through Kaitlin’s journey in marketing through Renegade Pro.
As @Michael points out in his math, getting narrow in marketing works.
Comment by Pat Campbell — February 28, 2010 @ 6:01 pm
Hi Eric,
Thanks for reminding everyone about the importance of finding your niche. As you know, helping others find their ideal niche is my passion and focus as a coach.
I can’t tell you how many entrepreneurs rush ahead marketing themselves online without setting this foundation for their success. If you don’t nail your niche, you will end up spending a lot of time working hard with little results.
As I explain in my free report, “Ten Steps to Finding and Attracting Your Ideal Niche, you have to answer the 3 W’s: You have to know WHO you’re marketing to, WHAT solution you will provide, and WHY they should do business with you.
Something magic happens when you put these pieces of the puzzle together. You are connecting with a specific group of people who you can genuinely help. They can not only find you through all the “noise”, but they actively seek you out.
Thanks and warm wishes,
Cindy
Comment by Cindy Schulson — February 28, 2010 @ 6:32 pm
Blast Off Eric!!
Comment by Deborah Tutnauer -- ITS ALL SUCCESS TV! — February 28, 2010 @ 9:48 pm
@Deborah Tutnauer,
Up up and away!
Thank you,
Eric Walker
Comment by ericwalker — February 28, 2010 @ 10:46 pm
@Cindy Schulson,
I completely agree. And I’ve struggled with this early on, as many do. I did feature you (again) during the webinar. And I do find your auto-email follow ups beneficial and informative as I have subscribed to your list (which I recommend others do too).
Eric Walker
Comment by ericwalker — February 28, 2010 @ 10:49 pm
@Pat Campbell,
It’s amazing the results I’m seeing with @BringBirthHome. Bigger, better and faster results than I ever saw, and it keeps getting better. (Of course, she has a pretty good in-house coach guiding her along the way (::wink::)
Eric Walker
Comment by ericwalker — February 28, 2010 @ 10:51 pm
@Jan,
That is great! “Search” is a very important part of the research so that you can find the right audience, the right people, the right community and the right “feel” for your business.
Way to go,
Eric Walker
Comment by ericwalker — February 28, 2010 @ 10:53 pm
@Michael Cole,
That’s a good way to prove a point to the more mathematical minded and stat keepers. Either way, you are exactly correct.
Eric Walker
Comment by ericwalker — February 28, 2010 @ 10:54 pm
@Jan Walker Pinnington,
That’s an expensive brochure! I’ll take a cheap blog any day.
I encourage your process with your business. Sounds to me like you might want to check out Elli Drake’s BraveHeart Women community (if you haven’t already).
Eric Walker
Comment by ericwalker — February 28, 2010 @ 10:56 pm
Hi Eric,
Thanks for the advice.
I watched a few short videos and was quite inspired. I look forward to continuning down this road with my partner, Marie.
We are starting a nice inexpensive “blog” as our online presence. I feel like such a dummy for not knowing this kind of stuff before.
Time to start sharing and then empowering women to take charge online.
Wooo hoooo!!!
Jan
Comment by Jan Walker Pinnington — March 2, 2010 @ 7:05 am
@Jan Walker Pinnington,
Well if you’re partnered up with Marie, you are no dummy (I highly doubt you were ever a dummy).
Blogs don’t have to be expensive, that’s for sure. In fact, they start out just about free, and perhaps over a little time once the content is filled in, then you might consider paying a designer to make it look especially pretty and in-line with your brand. But that’s certainly not the first step.
Eric Walker
Comment by ericwalker — March 2, 2010 @ 9:20 am