Dec
13

Introduction to the Course:

Welcome to Tools For The Competitive Edge. In this course, you will learn about both Multiple Intelligence (or Learning Styles) and Emotional Intelligence.  By the end of this course, you should have become very familiar with the concept of intelligence, how to define, recognize, and market Multiple Intelligence in your own business, and the benefits of improving your own Emotional Intelligence.

These concepts will help you build better business relationships with clients, co-workers, and peers, giving you that Competitive Edge that may make the difference between getting lost in the crowd and rising above the congested masses of average businesses and succeeding.

Through this course, you will discover how to genuinely be exactly what your prospective clients are looking for in a provider of products and/or services.

This series will benefit you and your business, regardless of what field you are in… from network marketers to corner shop owners, coaches, counselors, consultants, mentors, to teachers or even high-level executives.  If you own or help manage all or part of a business, than this course is for you!

What you will need for this course:

Multiple Intelligence Assessment: Please note, this is not an assessment of ability, but an assessment of preference.  If you score low in one category, this does not mean that you are not competent in that area, it simply means that you prefer to interact with your environment in a different way.  Take the Assessment Now!


Downloadable Worksheet: This is a downloadable .pdf file with more information about Multiple Intelligence.  Jim Parks refers to this document many times throughout these classes.  Download Now.


Complete the Following Tasks By The End Of The Course For A Full Understanding and Practice of the Concepts:

  • Interview 1-2 people who you believe may fall into the various categories of Smart as you watch each class.  Pay attention to the language they use and determine if it is a reflection of their preferred kind of Intelligence.
  • Develop a set of questions to detect one or many kinds of smart.
  • Study how other businesses are using MI, whether they realize it or not, to reach their customers.  How can you do something similar (or better) in your own marketing and education?
  • Keep a journal identifying when you hear one of your customers or colleagues exhibit indicators of their preferred intelligence.  By the end of this course, you will have a greater sense of the common intelligences within your own target market.
  • Take the Multiple Intelligence Assessment (see above).  It only takes a few minutes to complete and it is fun, interesting, and enlightening.

The Class Topics Are As Follows [Click [Slides] to automatically download the PowerPoint presentation that goes with the class – By downloading, you agree that this is the property of Coaching Cognition and promise not to use this material in any way without written permission]:

Class 1: Introduction to Multiple Intelligence [Slides]

Class 2: Logic Smart, Word Smart, Body Smart [Slides]

Class 3: Sound Smart, Nature Smart, Image Smart [Slides]

Class 4:  Self Smart, People Smart [Slides]

Class 5: Multiple Intelligence Wrap Up [Slides 5.1] [Slides 5.2]

Class 6: Introduction to Emotional Intelligence [Slides]

Class 7: Exploring the Five Domains of E.I. – Part 1 [Slides]

Class 8: Exploring the Five Domains of E.I. – Part 2 [Slides]

Class 9: Emotional Intelligence Wrap Up [Slides]

Class 10: Course Review and Discussion [Slides - 10.1] [Slides 10.2]

TFTCE Class 1: Introduction To Multiple Intelligence

TFTCE Class 2: Logic Smart, Word Smart, Body Smart

TFTCE Class 3: Sound Smart, Nature Smart, Image Smart

TFTCE Class 4:  Self Smart, People Smart

TFTCE Class 5: Multiple Intelligence Wrap Up

TFTCE Class 6: Introduction to Emotional Intelligence

TFTCE Class 7: Exploring the Five Domains of E.I. – Part 1

TFTCE Class 8: Exploring the Five Domains of E.I. – Part 2

TFTCE Class 9: Emotional Intelligence Wrap Up

TFTCE Class 10: Course Review And Discussion

3 Comments »

  1. Hi, when will the TFTCE webinar 10 be posted? I’ve been looking for this for several months now.

    Comment by Barry — March 17, 2011 @ 4:48 pm

  2. One of the most amazing webnars on the subject of Multiple Intellegences and how one can use this knowledge on how people Learn and view Life as a great Business and Relationship tool. Great job Jim Parks!

    Comment by Suzanne Richards CC — March 28, 2011 @ 8:34 pm

  3. Hey guys, we got the last video posted. Thank you so much for your patience.

    Barry, I know you’ve been waiting, so here it is! :)

    Thanks everyone! And thanks again, Jim, for putting this awesome series together.

    Comment by CoachingCognition — April 20, 2011 @ 5:25 pm

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Oct
28

Logo_CC_HiResLast week, we posted an exercise that will help you start to apply the concepts of Multiple Intelligence (MI) to your daily life.  Once you are able to make that kind of application, then it will be easy to bring MI to your business as well.

In case you missed the instructions, here they are.  If you have already written 2 sets of directions to your house from the nearest mall, then skip down below.

1. Get a pen & paper. Write down directions from the nearest mall to your house. Write them the way YOU would want someone to write them for you if you were not familiar with the area. That’s it! Write them down & put it aside.

2. Now get out a NEW paper and write down the same directions again; this time for someone who needs them written differently than you would. For example, if you go off of street names, then write the new directions using landmarks.

3. Now get them both out and look at them side by side. How did your 1st & 2nd set of directions differ? Did you describe landmarks? Were they manmade or natural? Did you use pictures? How did you gauge distance? (# of lights, 1/2 mile. etc) Use this info to answer this: What MI’s were reflected in each set of directions?

Now that you have completed the exercise, we are going to take an even deeper look at the 2 sets of directions you have written.

What specific MIs are present in YOUR preferred directions? (For ease, we’ll call it Set 1)

If you took the MI Assessment, how well do your directions reflect your particular kind of smart/learning style?

When you wrote Set 2, did you have a particular person in mind for whom you were writing the directions?

From what you know about MI so far and about this person, how did your directions reflect their preferred learning style?

Would you still be able to follow those directions?  How would it feel?

If you had a choice between Set 1 & 2, which would you choose?

Would one get you there any faster, more efficiently?

The whole point of all of this is to show you a real world application that is somewhat universal.  Everyone gets or gives directions at some point.

If you are able to write directions that appeal to someone’s MI when it is different from your own, than you have an advantage over your competition.

Pretend the 2 sets of directions are 2 different businesses.  They both go to the same place, neither takes a short cut, and yet, you would likely choose one over the other, simply because of how the information is presented.

This means that businesses will probably attract customers with similar MI as the owners/marketers.

But what if your ‘directions’ appealed to more than one learning style? What if you used different MIs in your own marketing to relate the same information?

Do you think that appealing to more than 1 MI will make your business more desirable to your customers?

Do your customers like to learn different things in different ways? (Sometimes video, sometimes written material, etc)

Is there such a thing as having too many MIs in one piece of content?

Start thinking about how you can write content that appeals to any (or all) of the 8 Multiple Intelligences.  If you get stuck, give directions to someone who prefers that style of learning.  A person who is Nature Smart may seem difficult to reach, but if you wrote them directions, you might discuss landmarks that involve nature, rather than buildings.  Take a look at the language you use, and apply that same language to your own content.  Compare various concepts to things in nature.  Nature Smart people will respond better to the concept of a Family Tree rather than lineage.

Look for crossover between MIs, too. For example, the Family Tree may also appeal to the Image Smart person.  It is easier for him to SEE the family all laid out and organized than it is for them to imagine ‘Lineage’.

Share your thoughts.  We want to know about your experiences with this exercise and discuss the concepts involved.

2 Comments »

  1. I did the excercise. At first, I didn’t know what was the point of the excercise. But, once I did it and saw the difference between the two directions. I realized I can use different styles to attract the same people.

    Comment by Laticia — November 3, 2010 @ 8:54 pm

  2. @Laticia,
    Glad you found some value in this exercise. We thought it was an interesting demonstration of how different people interact with their environment in different ways, and how easy it can actually be to ’speak their language’.
    Thanks for posting!

    Comment by CoachingCognition — November 9, 2010 @ 4:06 pm

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Oct
05

It’s been a busy and productive summer for the Coaching Cognition team as I hope it has been for you. I wanted to answer some questions and let you know what lies ahead.

Classes begin in January

Both the basic training course and the advanced course will start up in January. We will send a course outline and class dates via e-mail as well as post at the private social site for current students.

Lots more information to come, but we are very excited. We have attracted highly qualified people both within and without the International Coach Federation community and are in the process of final interviews for additional instructors.

Home Study Program

For those of you anxious to get started on the basic coach training series, we will be releasing the Home Study Program which will include the textbook, Coaching Cognition’s Guide to Expert Coaching:. Introduction to Coaching Theory and Practice, videos and assessment materials along with audio recordings of the individual classes.

You may then choose to upgrade and attend the live classes beginning in January. The cost of the home study program will be deducted from the full tuition at that time. Participating in the live classes will allow you to receive credit for coach specific training with the International Coach Federation as well as qualify you for Coaching Cognition certification. In addition to the course materials, you will have access to all of the live calls, be able to participate in our Peer Coaching Program, small group coaching, practice labs, as well as access to our private Coaching Cognition community in order to network with other coaches and students.

Calling All Entrepreneurs…

…For A Free Webinar Series With Dr. Jim Parks: Tools for The Competitive Edge: How Learning Styles Can Work For Your Business

Jim Parks will be conducting a 10-week webinar series on Learning Styles (specifically Multiple and Emotional Intelligences).  You will learn how to gain a competitive edge in your business by recognizing and understanding the way your clients learn.  This will greatly improve your interactions with clients, customers, and team members.

As entrepreneurs, we are constantly educating our clients, and this education is a huge part of our marketing.  We establish ourselves as experts in a particular field, and offer to share our expertise to our communities.  How much more effective do you think your marketing will be if you are able to understand and apply the various learning styles of your clientele?

As an example, right now, there is a huge trend toward video marketing.  However, there are many of your potential customers out there who have trouble retaining information from a video and would prefer written text.  These people may never watch your video or become your customer at all!  Does this mean that you should not make videos?  Of course not, but it does mean that many of your potential clients will benefit from multiple styles of information sharing that match the multiple styles of learning.

This is exactly what Dr. Jim Parks will be teaching you how to do.

The lessons here are designed to assist all types of entrepreneurs.  If you work with customers, either directly or indirectly, you can apply these tools to your business.

For those of you who are planning to enroll in the Advanced Training Program at Coaching Cognition, this class will fulfill your research project requirement, thus giving you a jumpstart on your continued education.

Many classes offered through schools like Coaching Cognition have tuition rates around $50 per training hour.  However, we have decided to offer this class ‘outside’ of our regular curriculum in order to give you this 10-hour course for FREE!  This is a $500 value!!!

Tools for The Competitive Edge: How Learning Styles Can Work For Your Business with Jim Parks begins on Wednesday, October 13th, 2010 at 6pm PST, and will continue every Wednesday through December 15th, 2010.  The class sessions will be one hour long, and each webinar will be recorded for your convenience so that you can review materials or catch up on missed sessions.

Sign up today: https://www2.gotowebinar.com/register/537355795

Basic training graduates

Most of you have turned in your class logs by now and we have received and accepted a number of coaching applications. If you are thinking about applying to be a coach, here is what you can expect:

  1. When you send your student log in to support, assuming you have included your peer coaching hours, attended all of the classes, taken and passed the assessments and had at least one supervised coaching session, you will receive an e-mail confirming that you have met the requirements for the course. That e-mail will include information on how to submit an application to be a CC coach.  You do not have to be a member of Renegade Professional to coach for Coaching Cognition. However, you will need to wait to fill out your application online when the new site is up. We are getting closer and closer to that golden date. If you are no longer in RPro and would like to apply before coachingcognition.com is live, let the support desk know and they’ll send you the information on how to do that.
  2. Once you have filled in your application, it will be sent to the Review Committee. They will contact you and set up an appointment for your interview. It may be a couple of weeks before you are contacted; however, all applicants will be interviewed.
  3. Once you have been interviewed, the review committee will make its recommendations and you will be notified within a few days. If you are invited to become a CC coach, you will receive the coaching agreement to print, sign, and fax back to Coaching Cognition. This will be attached to the e-mail notifying you of your acceptance.
  4. Once we receive the signed agreement, your coaching profile will be activated.
  5. We will hold monthly calls to answer questions and to offer additional support for all coaches. These calls are not mandatory, but are offered for your benefit. The calls will be recorded and an e-mail summary sent out for those who could not attend the live call or who would like a record of the discussions. You are encouraged to send any topics you would like addressed on these calls to support so that we can be sure to include that information.

If you have graduated from the Coaching Cognition Basic Program and turned in your Student Log, and you do not receive instructions for applying, please request this information.  We encourage all of our students to apply.  Those who have met the class requirements and want to apply will have access to the application and be interviewed.

We look forward to formally welcoming all of our new coaches and showing you off!  We are developing an impressive roster of coaches with a variety of backgrounds, personalities, and focus areas. The greatest indicator for success in coaching is having a good match between the coach and the client. The rich variety we are able to offer our clients will be of enormous benefit to them as they choose just the right coach!

Coaching Cognition and ICF

As most of you know, the curriculum at Coaching Cognition follows the guidelines set forth by the International Coach Federation (ICF), which is the largest governing body for credentialing, research, and promotion of the art and science of coaching.

As each piece of our training program is developed, it is submitted to the ICF for approval. This is a lengthy process and we are still waiting to hear back on the materials that we submitted last April. However, we have been getting tremendous feedback from members of the ICF community as to the quality of our program. This includes three Master Certified Coaches all of whom have served as assessors with the ICF. An MCC has passed the most rigorous examination process with the ICF and has delivered over 2500 coaching hours. They are highly qualified and have a deep commitment to supporting training programs that develop truly outstanding and gifted coaches.

In late October, I will be attending the international conference for ICF and will have the opportunity to meet with leaders in our industry in person. I will be helping to facilitate small group discussions during the conference and then working with the other facilitators to pool the information gathered. I look forward to sharing all of that with you.

As I said, it’s been a very busy time and I am looking forward more than ever to the start of classes in January.

Meanwhile, let your light shine!

Barbara

11 Comments »

  1. Dr Jim Parks’s webinar is only for CC members or RPro members can participate too?

    Comment by Aida Adnan — October 6, 2010 @ 9:27 pm

  2. This is all tremendous stuff and I’m already looking forward to it all.

    Thanks for all the hard work and continuous support in order for us to have every opportunity to improve our coaching and our community spirit!

    Warmest regards to you all,

    Jan :-)

    ps,I hope Kendall got her message some weeks ago about the little video I left.(The quality was not quite as good when I changed the format to the required one!)

    Comment by Jan Robberts — October 7, 2010 @ 11:04 am

  3. Everyone who has organization,and team,has to be a leader.A leader is also a teacher who teaches his team and qualifys them in marketing,how to duplicate the system, and guides them
    in the way to self development.A good teacher is also a good coacher.

    Comment by Lea Sedan — October 7, 2010 @ 12:27 pm

  4. when is the following scheduled for- We will hold monthly calls to answer questions and to offer additional support for all coaches.

    Comment by Sandy — October 7, 2010 @ 1:23 pm

  5. I will retire 1st of December.
    your webinar starts at 1800. what time is that in Norway (+7 HRS? OR +8HRS)
    IS IT POSSIBLE TO GET IT SEND TO MY E.POST?

    Comment by jan erik — October 7, 2010 @ 1:56 pm

  6. I am so excited to hear all this good news Barbara! I am looking forward to the next 10 Wednesday’s and starting again in January. How many sleeps will that be after Christmas? Can’t wait to find out!

    Comment by Heather Hansen — October 7, 2010 @ 4:58 pm

  7. Anyone can sign up for this webinar. It is for everybody :) Thank you for asking.

    Comment by CoachingCognition — October 8, 2010 @ 3:00 pm

  8. The coaches webinars (for active coaches on the CC Platform) is the first Thursday of every month at 11am PST. Our next one will be November 4. If you are an active coach on the platform, and you are not receiving the notifications for these webinars, please contact support so that we can be sure you are on the list and give you the link to register. Also, check the ning site for students & graduates for the recordings & written summaries of each call.

    Comment by CoachingCognition — October 8, 2010 @ 3:09 pm

  9. @Jan, (and anyone else who would like an easy way to convert the time for the Tools for The Competitive Edge: How Learning Styles Can Work For Your Business webinar with Jim Parks)-

    Visit http://www.timeanddate.com/worldclock/converter.html where you can type in the time 11am PST, and it will tell you what time that will be where you live. :)

    Also Jan, the webinar recordings will be posted within the week after each session for your convenience. Most likely, the links to each recording will be posted on our Facebook page and we may also post it other places. We’ll look into some options and keep you all updated right here on RPro News, the Facebook page, and Twitter.

    Thanks for asking about the webinar! We hope to see you there!

    Comment by CoachingCognition — October 8, 2010 @ 3:26 pm

  10. I finally got to listen to class1, 2 and 3.
    I somehow have difficulty finding the recordings of facebook. Is there a recording of class 4?

    Comment by Amnon Thaller — November 13, 2010 @ 11:29 am

  11. @Amnon,
    Yes, you can find Class 4 HERE.

    Comment by CoachingCognition — November 19, 2010 @ 3:07 pm

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Sep
28

Logo_CC_HiResYou may notice that more and more companies are adding coaching services to their marketing funnels, and we think this is fantastic!  It says a lot about the steady rise in popularity of coaching services.

However, many businesses have jumped on the buzzword bandwagon (either by offering coaching services or discussing the coaching industry in blogs, articles, etc.) without a full understanding of what coaching really is.  This clouds the public perception of the coaching industry, making it more difficult to recognize authentic coaching services, whether they are part of a new program, business, or platform or one that has already been established.

Unfortunately, many businesses are advertising coaching, but delivering consulting or mentoring.

These are two great support services,

but they are not the same as coaching.

By further confusing the public about what coaching really is, there is potential for serious loss of trust and disappointment when clients sign up for a particular service but get something completely different instead.

So how can you as a potential client know if a company is actually offering coaching services or just calling their services ‘coaching’?

By educating yourself!

In this article, we are going to show you exactly how to identify the self-titled ‘coaches’ who will turn out to be consultants and how to recognize the authentic coaching services you desire.

But before we get into the how, let’s briefly discuss the why.

Why would you want a coach instead of a consultant?  This depends on your particular needs.  If you just want to learn how to set up a WordPress blog, then a consultation may be the way to go.

However, if you have a goal that is unique to you and/or your business, coaching is the better choice.  Let’s say you have already set up your blog, and now you need to create the content.  A consultant may try to tell you how to write a great blog, but it may not feel natural to you or successfully reach your target market.  Consulting is not something that can be personalized in this way.

Think of a consultation as a brief class for which you get to choose the topic, but not the content.

In contrast, your coach can walk you through the steps of defining your target market, your goals, and your strengths.  Together, you will then be able to design a plan of action that is just for you.

Your coach is not an instruction manual.

Instead, he is your muse, sounding board, facilitator, companion, and partner in the achievement of your success.

In a coaching session, you get to choose the topic, the content, the direction, and the outcome.

You can see why you might become disillusioned if you thought you were signing up for dynamic and personalized coaching services, but instead received static and impersonal consulting.

There are a few things you can keep in mind as you search for a coach that will help you differentiate the authentic coaches from the consultants and mentors who inaccurately use the word coaching to describe their services.

Look at the language used to market the coaching services.  Are they using phrases like, “We’ll show you”, “We’ll teach you”, “We’ll give you”, “Learn the step-by-step process”, “Get trained on…”, etc?  These are all great signs that the actual services are not coaching, but consulting.  They’re showing you that they have information that they want to give you, in the form of advice, training, etc.

If you notice that a successful individual is offering ‘coaching services’ that will let you in on how they became successful so that you can follow in their footsteps, this is a good indicator that this person will become your mentor, not your coach.

A true coach will use phrases like, “I can help you discover”, “facilitate your progress”,  “motivate you”, “hold you accountable”, “help you design an action plan”, “help you see things in a new way”.  It is important to note that a consultant or mentor might erroneously use the language of a coach, but you will not see a coach use any of the language previously described for consultants or mentors.

Still not sure if the coaching service you are thinking about purchasing is authentic?

Another great way to make sure that you will receive authentic coaching services is to look at the individual coach’s training.

Look for someone who has been certified by a school that offers coach-specific training, like Coaching Cognition.  If they have been credentialed*, it is another sure sign that you have found an authentic coach.

*The International Coach Federation (ICF) is the leading credentialing body for coaches across the globe.  They have standardized competencies that a coach must exhibit in order to be credentialed through this organization.  Part of this process involves extensive oral exams and/or completion of a minimum number of hours of coach-specific training.  There are different levels of credentials through ICF.  For a list and description of these credentials, visit the ICF website.

At Coaching Cognition, we thoroughly prepare our students for credentialing with ICF.  Therefore, if you see a coach who is certified by Coaching Cognition (even if they have not yet applied for their credential), you can be certain that this person understands what coaching is, why and how it will benefit their clients, and how to apply and adapt the process for each individual they coach.

Of course, an easy way to ensure that you will get authentic coaching services from a quality coach is to access the Coaching Cognition Platform.  This is a place where you can choose from a group of highly skilled coaches to help you discover the best path for you as you move toward success.

If you found this article informative, and you know others who might benefit from this information, please share it and then leave your comments here.  You can also find us on Facebook.  We are happy to answer questions and exchange thoughts.

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Sep
22

Logo_CC_HiResCoaching… Consulting… Mentoring…  These words are common to the modern business world, and the industries are quickly rising.   However, there seems to be some serious confusion when it comes to defining these professions.  We have noticed that these words are being interchanged when they are each, in fact, very different.   In this article, we will define these three professions and discuss common misconceptions, allowing you to make an informed decision on the right support service (or combination of services) for you.

Coaching, in particular, has actually become somewhat of a buzzword these days and is a common topic for articles and blogs.  Many companies are leveraging the popularity of this profession by adding coaching services to their own funnels, either as a paid service or as a bonus for their customers.

As of right now, there are no regulations for becoming a coach.  Whereas counselors must have a degree and a license in order to practice counseling, coaches have no such requirements.  Technically, anyone can wake up one day and decide to call himself a coach, no matter what his service actually provides.

This poses a great danger to you as you seek coaching services because even the most honest business-person may end up conducting their services unethically, simply because they themselves are misinformed about the definition of coaching.

This does not mean that it’s difficult to find a qualified coach.

It simply reinforces the importance of understanding these misconceptions.  This will increase confidence in your ability to easily recognize and hire an authentic coach instead of one who inaccurately refers to their services as coaching.

Great coaches are very accessible. For example, all of the coaches on the Coaching Cognition Platform have graduated from our coach-specific training program, making this an ideal place to begin the search for your perfect coach.

Time and time again, we are finding individuals with great intentions who want to answer questions from their curious readers about the coaching profession and how it relates to other support services like consulting or mentoring.

I came across an article that was a perfect example of someone who was honestly attempting to inform their readers about coaching, but ended up perpetuating the very common misconceptions about the profession. The article described coaching as a very directive support service.  It used words like leader, trainer, and overseer to define a coach.   The coaching method itself was described as directing the actions of a person or group with a specific goal in mind.  Examples included training programs, workshops, motivational talks, seminars, and ‘practices’ (like in sports).

Because the word coach has related to sports for so long, this is an incredibly common, though incorrect, description of this valuable support service.  Unfortunately, until the correct definition of a coach becomes public knowledge, this misconception is likely to be shared and repeated for some time.

Therefore, as coaches, it’s our mission to get the right information out there.  The coaching process yields incredible results, but if you are never exposed to an authentic description of the process, you may never experience the personal and professional accelerated success that is available to you.

The Mentor:

A mentor is someone who has already reached a goal that you have set for yourself.  This is a person whose footsteps you wish to follow.

You may have a mentor who is available to work with you one-on-one.  Some may have reached a level of success in which their time may be better spent assisting the masses through seminars or classes rather than working with individual basis.

The mentor-mentee relationship is focused on the mentor’s life, goals, and actions. There may be several ways to reach a particular goal, but the mentor offers a path that worked for him, and might in turn work for the mentee as well.

Think of the mentor as someone who offers advice that is based on his own experiences, strengths, and resources.

The Consultant:

Consultants offer you their expertise on a particular subject to help you achieve your specific goal.  Choosing a consultant involves finding someone who is knowledgeable about the program, tool, product, business, etc that matches your needs.

You may end up hiring different consultants for different needs.  Your software consultant will not be able to show you how to assemble your new bed frame.

A consultant is a human instruction manual who can help you with all of your how-to needs.

This is the support service that is most commonly confused with coaching.  You can tell if people are offering consulting services by the language they use in their marketing.  If you see words or phrases like, How-to, Training, I’ll Show You How, Learn How, Step-By-Step Assistance, Click-by-Click, Teach, or Demonstration, they are most likely consulting.

The Coach:

Coaching is an action oriented support service designed to get you from where you are to where you want to be. The coach is trained to help you, the client, through:

  • Creating a safe space to explore the possibilities
  • Observing & listening; Then offering feedback & perspective
  • Action plan to achieve goals
  • Commitment to & from you to work toward those goals
  • Holding you accountable

Coaching Cognition

The International Coach Federation (ICF), a global organization that advances the coaching profession by setting professional coaching standards and providing certification for coaches and coaching schools, defines coaching as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

Successful coaching will lead to the discovery of the very tools needed for positive results that may have been dormant or hidden within the clients themselves.  In this setting, the client has all of the answers, but the coach is trained to facilitate the client’s discovery of those answers in a safe and trusting environment.

Choosing a coach involves finding someone who is qualified (certified or credentialed), with whom you click.  At Coaching Cognition, our coaches offer free 15 min “Get To Know You” sessions in order to see if the two of you are a good match.

If you are a Renegade Professional member, you can access our list of coaches by clicking on the Coaches icon on the main page in your back office.

To learn more about the coaching profession and how you can get involved, join us on Facebook and visit our Website to sign up to receive updates on our training program and coaches platform, which will be open to the public very soon!

6 Comments »

  1. These are good definitions all coaches on cc should print and past this in there mind so that we are all ethical.

    Comment by Morris Fisher — September 22, 2010 @ 3:52 pm

  2. Thank you, Morris! We hope that this article can be used as exactly that kind of resource: something to remind ourselves of our own role as coaches, and to educate others about the differences between our profession and that of other support industries.

    Comment by CoachingCognition — September 23, 2010 @ 12:10 pm

  3. I agree with Morris this article I will reference on my site.

    As a coaches we need to constantly remind ourselves we are in supportive rolls. That is the beauty of coaching seeing someone move in the direction they have chosen.

    There are many more true celebrations. Like when your child took his first step.

    You coached on the side lines, but they choose the direction.

    Comment by Patty Jones — September 29, 2010 @ 7:39 am

  4. Oops, looks like I needed a coach when I posted the wrong email in my last comment.

    I like seeing my picture rather than an outline

    Comment by Patty Jones — September 29, 2010 @ 7:42 am

  5. I love this definition. I will reference it on my blog.

    Comment by Patty Jones — September 29, 2010 @ 7:44 am

  6. Great definitions of coach, consultant, and mentor. Blogward it’s going.

    Comment by Yen-Hong — February 16, 2011 @ 10:40 am

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Sep
14

Logo_CC_HiResBuilding trust with potential customers is essential for a strong marketing funnel.  There are many ways to earn that trust, which include providing excellent value, standing by a strong ethical code, and not bombarding your potential clients with too many emails or other communications that might leave them feeling claustrophobic.

Last week, we discussed how to use coaching skills to empower your customers to solve problems for themselves instead of solving the problem for them.  But this can only happen when a person contacts you directly.   So how can you ensure similar benefits with those who come through your funnel but never speak to you personally?

There may be many reasons that people land on your content, and you will not always know what their individual needs are.  Just because you target a certain group does not mean that they will all have the exact same goals.   If you want to earn their trust, it’s important not to treat them as if they are all the same, but instead, empower them to be and choose for themselves.

Is this possible for a customer with whom you are not in personal communication?

Of course!  Remember, every market is made up of individuals.

Speak to the individual, not the market.

Here, we offer 5 ways to do exactly that!  While some of these tips can be applied to article marketing and social site posts, all of them can be used on your website, blog, and especially email marketing.

Ask Questions:

In your general marketing, of course, you will not be able to hear the responses of those who read your questions.  This means you do not have the ability to guide them personally through your funnel.

However, this does not mean that you cannot use questions to let them guide themselves through their funnel.  By asking the right questions in your marketing efforts, you can empower your potential customers to choose for themselves based on their own goals, values, and current circumstances.

In our training program at Coaching Cognition, you will learn how to ask the right questions that will help your customers find the right product and choices for them, which can increase their overall level of satisfaction with your products or services, and therefore with you.

Offer Options:

Offer your customers different options for solving their own problems.  Let’s say you have asked an opening question like “Are you tired most of the day?” and a reader thinks to himself, “Yes!” and reads further.  Instead of finding your wonder product that has worked for millions of others, they find information on how your diet can affect fatigue, what types of foods will help you stay awake and which ones make you sleepy, the pros and cons of coffee, resources to find out more about the effects of coffee, and a brief mention of your wonder product with resources to find out more about that.  This is a great example of effectively offering options, instead of just selling your product.

This way, they can choose the option that is best for them.  This gives them ownership of their decision, which will boost their confidence and make them feel good about working with you.  It also let’s them know that you are not there to make their choices for them and you acknowledge their right to choose; You are simply there to expose them to new options that they may not have previously considered.

It may also be a good idea to let them know that those are not the only options out there.  After all, you can’t possibly have information on every nut, berry, medication, and drink that has a stimulating effect.

Encouraging further research while providing resources is a great option to give your community that will help build trust.  Your readers will know that you care about them and truly want them to make the decision that is best for them!

Make Promises That You KNOW You Can Deliver:

Just like when you are speaking to a customer one-on-one, do not make any unrealistic or impossible claims on your website or emails.  You cannot promise that your product will work for them.  There are too many variables in a person’s life to be able to promise that.  This, once again, acknowledges the individuality of those who are reading your content.

However, you can promise integrity and quality of service.  You can outline a set of guidelines that you stand by with a promise for certain compensations for service outside of those guidelines.  After all, not everyone is perfect; so do not claim to be.

Acknowledge That Not Everything Works For Everyone:

Acknowledge that the type of value you are offering can only be ‘personalized’ so far, and are therefore only suggestions.  At some point, generalizations have to be made in order to reach a market.  Therefore, if they notice that the tips are not aligning well with their goals and situation, they can ask you for more personalized help.

This will educate your customers that following blindly may not be beneficial to them, and it may also cause them to trust you more than someone who tells them what is best for their situation.  It demonstrates honesty and integrity on your part.  Their success is more important than the ‘sale’.

Offer Coaching Services:

If your potential customers do need more personal attention, you can offer one-on-one or group coaching services to help them get the most out of your products or content.

But BEFORE you do this, make sure you are well educated on what coaching really is, or you can lose the trust you are working so hard to build by perpetuating some serious misconceptions about the coaching process.

There are a lot of companies out there who claim to offer “coaching services” but are actually consulting, giving advice, or simply taking advantage of that time to force a sales pitch on the customer (a MAJOR trust-breaker).  Research the difference between the various support services and reflect accurate definitions of what you choose to offer in your own marketing funnel.

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Sep
07

Logo_CC_HiResThe most brilliant solutions are worthless if they do not fit your needs and situation.  A solution can be fool proof, but if it requires a lot of dedication and hard work, you have to be passionate about the process and/or the outcome for it to work for you.

Many entrepreneurs experience this major problem:

Letting the genuine greatness of their product blind

them from the truth about the individual customer.

They become so excited by the solution that they forget to make sure there is a problem or need to begin with.  They become so entranced by the possibility of a sale that they do not allow the customer to entertain alternative options that may better fit their lifestyle, needs or desires.  And finally, they end up convincing the customer to buy rather than respecting the customers right to choose from a set of viable options.

The biggest mistake is to solve the customers’ problems instead of empowering them with the tools and knowledge to solve their own problems.

If you practice attraction marketing, then you are putting a lot of valuable content out there, which may involve some great advice.  In order to be successful with this, you have to identify your target market, anticipate their needs, and address those needs in the value you put out there.

However, once you have attracted an individual, it’s time to set the ‘target market’ aside and establish a relationship with them by building trust and rapport.

Despite what you may have previously thought…

It can actually be harmful to try to

solve your customers’ problems for them.

It leaves you at risk of making erroneous judgments and assumptions and offering advice that does not align with your customer’s desires.

So how do you earn the trust and loyalty of your customer?  How do you help them without solving the problem for them?

1. Give Only The Information They Ask For

  • Don’t anticipate their decision by giving them information that is not relevant right now.
  • For example: “If you decide this, go to this website and look at this product because it will help you succeed.”  This might make them feel pressured to make a certain decision.  It could make them feel like you think you already know what they are going to do.
  • Instead, try “If you want, let me know what you decide because I might be able to give you some helpful resources.”
  • Too much information may overload and overwhelm your customer or make them feel like they are hearing a sales pitch rather than an honest attempt to help them.  When the focus is only on the passing of information, regardless of the customer’s needs, it’s a turn off.

2. Promise Only What You Can Control

  • Remember, even the best solutions may not work for everyone… Acknowledging this to your customer will put the responsibility back onto them.
  • If the product doesn’t work, it might be because they didn’t put enough effort into it or did not properly think it through.  However, sometimes it’s easier to blame the person who pushed a product on them.  They might even feel lied to if the promise of success does not pan out, regardless of the real reason behind an unfortunate outcome.
  • Therefore, promise them that you will help them explore possibilities and walk them through the process of determining which options are available to them.
  • Let them know the most common reasons why your product does not work for people, then try to find out if they are ready to get the most out of your product or if this will ever be the right product for them.

3. Ask Questions

  • When you ask the right questions, your customers will feel heard and understood.
  • Follow your intuition without making assumptions.  Ask them about their needs.
  • Most importantly, LISTEN to their answers and respond accordingly.
  • By remembering that you are not a mind-reader, your customers might think you are one! With the right skills, you can uncover the underlying thoughts and needs of your customers, putting you in a great position to help them fulfill their needs and solve their problems.

4. Empower The Customer to Own Their Solutions

  • Give them options (your product, other products, resources for further research, etc) and then let them choose which one is right for them.  Help them remember that this is their decision.
  • Set boundaries rather than offering services.  Don’t tell them they can hire you when they are ready.  Instead, let them know the extent of your free services and that you charge for continued service.   That way it is up to them to pursue your services and they will appreciate that you are not pushing it on them.
  • When your customer feels like it was their idea to purchase something, they will own the decision, put more effort into making it work, and own the outcome.  Their satisfaction and success rates will be much higher.

You are not the problem solver, no matter what you are selling.  The goal is to provide your customers with the tools and knowledge that will let them solve their own problems.  They will build confidence and become empowered to succeed with you on their side, thus earning you their trust and loyalty.

Remember, your initial marketing tactics should be much different than working with an individual.  To sum up this concept, I like to say:

Attract them with answers…

….keep them with questions.

Some of the points listed here require skills that might take some time and experience to develop.  Or you can accelerate this development through our training program at Coaching Cognition, where you will learn how to ask the right questions, follow your intuition, recognize and respond to nonverbal cues, and help someone discover and align their values, goals, actions, and solutions.  The skills you can acquire are not just for becoming a great coach, but will also help you move your business forward at record speeds.

By coaching a customer through your marketing funnel, you will enjoy more satisfied and loyal customers, and ultimately more success in your business.  After all, the more quality time you spend with your individual customers, the more time (and money) they will spend with you.

2 Comments »

  1. This is a really good and insightful piece. It applies to the essential business model of starting with a clear niche. Ironically, we all say that a clear niche includes identification of a “target market” and a “problem which you can solve.”

    So it is natural that we are gung ho to solve customer problems. The beauty of this article is it describes how best to solve the problems.

    The fact is, the best method employs the methods of a coach as you have suggested.

    A great, well written post, with excellent advice and examples!

    Comment by Richard Goutal — September 11, 2010 @ 6:22 am

  2. Thanks @Richard- You definitely understand the power of of the coach’s method and can see how easy it might be for some new entrepreneurs to get so genuinely excited that the first time a potential customer shows a little interest, they overload this person with lots of materials, links to great websites and articles, etc. Probably the most difficult part of attraction marketing is understanding that people WILL come to you, but you have to LET them come all the way instead of letting them walk a step and then running toward them.

    Thanks again Richard!

    Comment by CoachingCognition — September 13, 2010 @ 4:51 pm

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Aug
31

Logo_CC_HiResI listed my beloved Honda Element in the auto ads.  It sold to the first person who contacted me.

He was a husband and father of two boys.  I thought to myself, What a great car for a family with young boys! When I met the husband and wife, I realized that this was not only great for transporting the boys and their friends, but the entire family enjoyed the outdoors, and this car would be fit their overall lifestyle!

But I didn’t say it aloud.  I simply told them about my experiences with the car, why I loved the fact that you could rinse out the entire back portion of the car with a water hose, etc.  In essence, I gave them an honest testimonial for a Honda Element that matched what I learned about their needs.

I knew that my car was a great deal and in almost perfect condition, but I also recognized that mine was not the only Honda Element for sale out there.  The young couple even told me that they were going to look at some other Elements.

So what made my car better than someone else’s car when it was the same make and model, probably with similar price and mileage?

Nothing!  So why did they call me back that evening to make an offer?

I could tell by the look they gave each other after I made one statement, just before they left my place to check out the other cars.

I told them, “Have fun looking at the other cars!  Which ever one you choose, whether it’s this one or another one, you are going to fall in love with that car.”

Now, I didn’t say this to ‘get them to buy my car’.  I said it because I genuinely felt that way about the car.  It was really more of a statement of how much I love the car and am therefore positive that they will love it as much as I do.   It was a selfless statement.

They looked at each other for a moment, turned back to me and said, “Thank you so much!  Now we really know that an Element is definitely what we are going to get.”

I realized afterward that my statement solidified their trust in me.  It had nothing to do with my trying to sell my car.  Obviously I wanted to sell it or it wouldn’t be for sale.  But what I did do what validate their desire for a Honda Element in general.

My genuine excitement showed through to the point that when they thought about the joy of owning an Element, they thought of me.  And suddenly, my Element, simply because it was mine, represented that joy.  A few hours later, my car was sold.

I remember handing them the keys, and it was emotional for me.  I watched the two boys climb into the backseat for the first time, marveling at the ‘cool’ doors and seats.  The smiles on the young couples faces as they, too, watched their boys enjoy the family’s new car.  I remembered myself at that age, and going with my parents to get a new car and how strangely fascinating and awe-inspiring a new car can be to a child.

Was I happy that I sold the car?  Of course!  But the part that stays with me is that I had the privilege to be involved in family’s life and a part of this experience, to help them acquire something (in this case a car) that is perfect for enhancing the quality of their life.  I bought the car a year before because I really liked it.  But for them, it was obviously going to be a central part of their lives.  And that was beautiful.

As a coach, I adopt this same attitude.  There are two main parts of a coaching business: the marketing of coaching, and the coaching itself.  Both parts involve gaining the client’s trust, which is one of the most important skills you can have, whether you are a coach or an entrepreneur in a different profession.

But a trained coach has an advantage in business marketing.  They know how to ask the right questions about their potential clients needs, really listen and find out the real need (which, sometimes, is different than even the client realized), and work with that person to make sure those needs are addressed…  Even if that means sending them to a different coach or encouraging them to check out more than one coach before making a decision because that is what is best for the client.  This is how you can gain trust.  Gaining trust is a major part of what we teach in our training program.

Many entrepreneurs have come through coaching training and discovered that the skills they gained have increased both productivity and sales in their own business at unbelievable speeds!

It is important to identify your target market, but when you learn to treat the person in front of you as your target market and change your strategies to match their needs, you will gain their trust and, when they are ready, their business.

Many have also discovered that they want to become coaches, either as an extension of their own business, or as a brand new business.  Why?  Because when you begin to see the changes in yourself, there is a natural desire to share it with others.

It’s just like when I watched that family climb into their new car for the first time.  I was happy to have sold the car, but I was fulfilled knowing that they were truly going to get a lot of out that car and getting to experience that first moment with them.

As a coach, you will get to experience the ‘new car’ with your clients because you are right there with them.

If you would like to learn more about how coaching skills can help you in your business, visit the Coaches’ Community, and ask a recent graduate.  Talk to someone who decided to become a coach and someone who is using their skills in their own business.  Ask them how it has changed their lives.

6 Comments »

  1. Good words and Encouragement for me right now

    Comment by Morris Fisher — September 1, 2010 @ 4:02 pm

  2. @Morris- I’m so glad you found some value here. It sounds like it came at the right time for you. It amazes me still that the right content reaches people at the right time if they keep their eyes open. And with that I say, thanks for reading. :)

    Comment by CoachingCognition — September 2, 2010 @ 9:56 am

  3. Yes, and I hear you saying through this example that in the beginning, middle and end the coaching process is a “heart exchange process” where…

    No mater what the “market” is the target is always the same: the heart.

    As coaches we listen, learn, question and follow the flow the heart as best as we can for the purpose of assisting the other person move in the direction they need/want to move in their lives.

    And the part of this brief story that I totally enjoyed reading? This part:

    “I had the privilege to be involved in family’s life and a part of this experience, to help them acquire something (in this case a car) that is perfect for enhancing the quality of their life. I bought the car a year before because I really liked it. But for them, it was obviously going to be a central part of their lives. And that was beautiful.”

    Words and concepts like:

    *Privilege.
    *Life enhancing.
    *Shared joy.
    *Beautiful.

    Good words. Good concepts. Super example.

    Thanks for sharing!

    – Share. Learn. Grow. Live! —

    Lee

    Comment by Lee Wise — September 2, 2010 @ 10:04 am

  4. Thank you for sharing this story. Really, coaching is the next step after attraction marketing, following up with your leads.

    Comment by Kai Druhl — September 3, 2010 @ 2:27 pm

  5. @Kai- Absolutely! It’s amazing how great coaching skills can actually help you become a better attraction marketer. Whether you add coaching services into your business or just use your coaching skills to increase your sales and profits, your business will be set apart from the rest thanks to your knowledge of successful customer focus.

    Comment by CoachingCognition — September 10, 2010 @ 4:06 pm

  6. I have a new blog up re: social media. I also have a FB fan page…would you be interested in creating a short 1 min. video..saying hey anita…congrats on the new blog…etc.
    Then share just a teaser re: your Master Funnel marketing?
    I’ve asked several gurus and they haven’t answered or responded. It would be so awesome…if you could.

    Hope you at least consider it.

    Anita

    Comment by anita — October 25, 2010 @ 11:55 pm

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Aug
24

think-outside-the-boxAre you looking for new ways to market your business?  Are you starting a new business and having trouble developing a marketing plan?

Often, you hear leaders suggest that you think outside the box as you market yourself to your target groups.  This can be an overwhelming challenge, and it might be difficult to find a place to start.  After all, how do you think outside of your normal thought process?

In this article, we will introduce you to an easy technique that anyone can do for any type of business that will not only help you discover new ways to market your business, but will also be useful when you reach other forms of creative block.

As you know, a great attraction marketing strategy comes from having a deep understanding of your target market.  But if you are having trouble identifying the needs your market, you might hit a creative block when it comes to attraction marketing.

But there may be a very simple reason for this, and it is the same reason that you are developing a marketing strategy to begin with:

You are an entrepreneur who is selling something!

You believe deeply and genuinely in your product, so it is hard to unlearn what you have discovered about the benefits of your product.

This shows through when you are spending your all of your marketing efforts giving value in the form of showing prospects why your product is great and why they need it.

It’s like wearing blinders, and all you can see is how genuinely helpful your product is.  Therefore, you may lose sight of the very problems or circumstances that could bring new prospects to you, unless you address them in your marketing.

This technique will help you think like a coach, by shifting your perspective so that you can see through the eyes of a consumer again and create “out of the box marketing strategies!

And it starts with a completely unrelated ‘box’.

Think of another product that has nothing to do with your business, but that you have purchased before.  For now, let’s look at the art industry.

When you buy something to hang on your wall, do you ever think, “I really need to buy a new piece of art today”? Unless you are a collector, this has probably never been your reason for purchasing a poster or painting.

Why did you buy art? What was the problem you were trying to solve?

For now, think back to a time when you were decorating a new place.

Do you ever remember being aware that you were buying ‘art’?  Or did you come home and say, “Look what I picked out for the living room”?

By giving you decorating advice that includes do-it-yourself décor, color matching tips, etc, an art dealer can help you meet your need for decorating a new place without “selling” their art.

A new art dealer may identify their market as “people who like, love, or appreciate art”, which could cause them to miss you completely!

Therefore, all of their marketing strategies would be centered on giving information about the art itself, where it came from, and who created it.  While this is all great information that should definitely be shared, it would not address your need.

You were never buying the art.

You were buying a stylish living room.

Now, sit down and make a list of your specific needs and the methods you chose to address those needs while looking for décor.

Then compare each of those needs and methods to your market, and rephrase each of them so that they all apply.

By connecting these two completely different professions, the attraction marketing strategies that emerge will certainly be outside the box!

It all comes from using a technique that offers you a new, and therefore empowering perspective, something we teach in great detail in our training program at Coaching Cognition.  When you know how to think like a coach, you will reach your potential faster and see increased results in your business and your life.

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2 Comments »

  1. This is a powerful technique. I will target some new article topics and keywords based on this. Many thanks!

    Comment by Kai Druhl — September 3, 2010 @ 2:40 pm

  2. @Kai- That’s great, please keep us posted. We always love it when others add their own perspectives to a concept because then even more people will be able to relate to it. So, thank YOU, Kai!

    Comment by CoachingCognition — September 10, 2010 @ 4:01 pm

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Aug
17

Logo_CC_HiResLast week, we discussed how you react when others behave inappropriately toward you.   Some of you may focus more on the behaviors of others, and some may focus solely on yourself, or experience a combination of responses.  The most productive way to respond involves acknowledging the behavior of others, but then using the experience to grow as an individual.  Ask yourself how you can change in order to become a better and stronger person and avoid future conflict.

In this article, we will bring up some of the common excuses that many people use to justify the responses that, in the end, may stunt your personal growth and prolong the negativity of an experience.  Then we’ll discuss some alternative perspectives that may help you discover the power of a healthy balance of focus, both on the incident itself and your internal growth.  By relinquishing control over others and taking control of yourself, you will not only turn negative experiences into positive outcomes, but you will find that your life becomes much less stressful and much more happy and fulfilling!

The first step is to make yourself aware of the way you currently respond to the negative or inappropriate behavior of others.  If you missed last week’s article, we highly recommend that you read the article and find a response type that describes what you do when others ‘wrong’ you in some way.  Then you can come back and get even more out of this article.

Now that you understand how you respond to others and where your focus lies, you can begin to discover areas for growth and change.  Sometimes, even those of you who have an overall well-adjusted response, you may still dabble in some of the responses that are control-based and overly focused on the other person.  Sometimes, the more intense or hurtful the situation, the more desperate we become in trying to fix it.  When there is a sense of desperation or panic, it is even more important to be aware of our perspectives because our judgment may be impaired, and we may feel the need to justify our actions.

Think about this business world example.  You have been working on a major presentation for your company executives about a new system that will greatly increase profits.  You invite a co-worker to help you design the power point and assist you in the actual presentation.

The idea is well-received by the executives, but throughout the entire presentation, your co-worker interrupts you and takes over the speech, using language that suggests the whole thing was their idea, and you are the assistant.  The executives congratulate him on a job well done, and set up a meeting to discuss the idea further.  You are not invited.  He has just taken all the credit for your idea.

Now, let’s discuss the different categories of response focus with examples of the excuses, justifications, and perceptions that might accompany your response, and then introduce new perspectives.

Detachment of Focus

If you chose the Independent, Releasing or Tolerant descriptions, you are exhibiting a detachment of focus.  You tend to write off the behavior of others and prevent yourself from having any kind of reaction to it.  This could potentially invite others to treat you badly, not out of maliciousness, but because they honestly believe you won’t care if they do it.  You co-worker may convince himself that you didn’t really care about this project or getting a promotion, so you wouldn’t mind if he took the credit.

You may even convince yourself that you don’t care because you would rather try to shrug it off than create conflict, cause a scene or come off as childish.  However, this route prevents you from growing as a person, learning how to handle conflict, and remain assertive.

Potential excuses or justifications include:

“You have to pick your battles.”

“If I just ignore it, it will resolve itself.”

“It’s my life, so it only matters what I do.  I can’t waste time thinking about what others are doing.”

“It is good to tolerate others.  They teach us tolerance in school, so I’m using it in life.”

These statements may help you to not become angry, but the fact is, this was your idea.  Picking your battles does not mean that you should ignore it when you are wronged.  It does not imply choosing whether or not something is worth addressing might be worth your time to get the credit you worked so hard to deserve.  So what actions can you take that do not focus on the behavior of your co-worker, but do allow you to regain credit for your idea?

Internal Focus on Others

If you chose the Empathetic, Helpless or Conditional descriptions, your focus is on the actions of others as it relates to you.  While some aspects of this can be positive, if you only focus on how their actions affect you, then you are missing out on the options that are within your control that could increase the happiness, fulfillment, and success in your own life.

Potential excuses or justifications include:

“If I could just understand why they do what they do, I’ll feel better.”

“If I know what the underlying issue is, then suddenly the action itself won’t seem so bad.”

“If they just understood what they were doing, they would stop.”

“My life would be better if they stopped doing what they do, but I can’t control them, so I have no choice but to suffer through it.”

“Suffering builds character.”

“Well of course I only like it when people behave well towards me, and of course I hate it when they don’t.  What’s wrong with that?”

Understanding that your co-worker has had many ideas that were shot down in the past by the executives and saw this as a chance to really shine for the first time in his life may help you avoid lashing out at him or holding a grudge, but it does not mean that his actions were okay.  If you simply choose to suffer through it, thinking it will build character, you might be missing the point of that phrase.  It is not the suffering that builds character, it is the way you handle it.  You could also choose to write off your co-worker forever, never speaking to or working with him again, but how does that help you get your credit for your project?  You do not have to give up something that is important to you just because of how someone else behaves.

External Focus on Others

If you chose the Role Model, Controlling, Gossiping, Complaining, Dictator, or Vengeful descriptions, you are taking action for the sake of the outcome as it relates to the other person.

Role Modeling can be great, but if your only purpose is to influence others, then you might be disappointed or upset if those ‘others’ do not change.  Remember, some of these descriptions are not based on negative responses.  It is simply important to also realize that even a positive response has room for more personal growth and success if combined with other responses, which we will discuss in the next section.

Potential excuses or justifications include:

“I’m not trying to control others, I’m just trying to influence.”

“But he won’t change until he knows how it feels.”

“Their boss needs to know about this so that they will realize what type of employee they have hired.”

“If people see me behave appropriately, they will see the light and follow suit.”

“How can I let him just ‘get away’ with this?  I have to do something to show him his behavior is wrong.”

“I’m not gossiping, I just really need to talk about this to process it and to vent.”

“You have to be harsh, or no one respects you… people will walk all over you if you let them.”

With the situation of the co-worker taking credit for your work, you may feel like you want to tell everyone at the office about the presentation.  But what is your real purpose for talking about it?  Are you asking a couple friends to listen and help you decide what to do next?  Or are you telling everyone you run into just so that they will know what happened and there will be no question that you were wronged?

If you go to the executives, are you going to them to let them know that it was actually your idea?  Or are you going to them to let them know that your co-worker stole the credit?  Will you try to sabotage the project by not helping anymore so that it becomes obvious that he doesn’t really know what he’s doing?  Will you plan to take credit for his next idea to show him how it feels or to get even?  Will you talk to him and kindly ask him to make sure that you receive credit for your idea?  Or will you start lashing out at him and barking orders?

What is the purpose behind your actions?  Are you trying to make sure you get credit?  Or are you trying to control him or the people around him (like the executives) in order to control him indirectly?

What can you do instead that will help you reach your goal of getting credit for your idea and experience personal growth and an overall positive outcome?

Internal and External Focus on Self and Others

If you chose the Self-Improving or Well-Adjusted descriptions, you are well on your way to a healthy balance of focus.  The main difference between these two descriptions is that the Well-Adjusted response also includes role modeling and empathy.  While it is great to achieve self-improvement, it is still true that being empathetic will help you avoid anger and having a desire to positively influence others is great, as long as you are not imposing your influence on others.  It is one thing to behave a certain way because you believe it is right, but if you are only doing it to show others how it’s done, than you are losing that valuable focus on yourself that will help you continue to grow.

In the case of the credit-taking co-worker, a healthy response might be to avoid anger by understanding that it is unlikely that he did this out of spite or maliciousness, that there may be other causes for his actions that you may or may not ever fully understand.

You can turn the incident into a learning experience that teaches you to make sure your name is clearly written on all of your work, that you take responsibility for making sure that you discuss the presentation with the executives beforehand, casually letting them know your role and the role of your co-worker.

You can learn about yourself and how you are able to successfully, maturely, and positively handle conflicts of this kind.  You will gain self-confidence in your ability to calmly respond to negative experiences by turning them into a positive experience.  You will bring meaning to your experiences by consciously exploring how each and every situation you encounter brings value to your life and to your self.

You will become a role model to others, not so that you can ‘fix’ people, but so that you might inspire them.  If you do inspire someone, it will bring you joy, but if someone is not ready to be inspired, it is not because you failed, and it will not bring you down.  At the end of the day, you behave in a manner that you personally believe is best for you and those around you.

However…

In this case, all of these perspectives will help you grow, but the fact is, you still have not received credit from the executives for your idea; credit that could possibly lead to a promotion or more responsibility within your company.

This is where a coaching session would come in handy.  Only you can decide what is best for you, and how important that credit is to you.  Was the purpose of the idea to help the company? Or was part of the purpose to gain credibility with the executives?  What type of solution will work for you?  You may feel more comfortable asking your co-worker to let you accompany him to the meeting so that you can be involved in the project that you consider your ‘baby’, letting him know how much it means to you for people to know that this idea is yours.  You might prefer to go to the executives and ask them to be involved in the meeting for the same reasons (rather than simply ‘telling on’ your co-worker).

By maintaining a healthy mindset when it comes to the behavior of others, you will live a happier and less stressful life, and you will grow and develop as a person, becoming a better you.  But sometimes, you will find that some coaching goes a long way in helping you with some of the details.  It will also give you a safe place to vent your frustrations without gossiping, to talk about all of the possibilities and outcomes for different for responses without actually ‘trying them out’, and you will find the answer that works for you and lets you define and achieve your goals.

This is a great topic for debate, considering all of the justifications that we use to make us feel like our own behavior is fueled by good intentions.  Please share your thoughts here.

2 Comments »

  1. There is something magic about being able to talk to a professional who knows how to help bring out YOUR answers. Everyone can benefit from a coaching session. It allows a safe and confidential place to create confidence and trust, be heard and understood, make an action plan and commit and take ownership for your progress and accomplishments. The first step to resolving outer conflict is to recognize resolve inner conflict!
    Looking forward to more posts and joining CC to help more people shine!
    Bonnie

    Comment by Bonnie Silvia — August 18, 2010 @ 3:12 pm

  2. Absolutely, @Bonnie! When you say ‘everyone can benefit from a coaching session’, that is exactly right.

    In fact, a fun problem to have when you are a new coach is deciding on a niche, because truly EVERYONE can benefit from coaching. So niche possibilities are endless, but where to begin!

    Of course, that brings us back to the idea that even coaches benefit from coaching, and niche development is certainly a necessary coaching topic!

    Comment by CoachingCognition — August 20, 2010 @ 12:47 pm

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