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Cross promotion begins with simple promotion. Unless two or more individuals have a prior relationship, they usually discover each other because one person promoted or shared the work of the other. The successful continued development of this promotional relationship depends on whether or not the initial promotion is reciprocated.
But remember, this ‘returned favor’ should never be expected. It may lead to disappointment. There are many external factors that are involved in whether or not the person you are promoting will even see your promotion. Therefore, make sure that if you promote, you are doing it for the sake of increasing the value of your content.
I am discussing the possibilities of what the promotion of others can lead to, but it should not be the goal. For example, you are in your car on the freeway in rush hour traffic, and there is a car in the lane next to you with its signal on. You decide to let them over, and they get in front of you, and then do not wave thanks. How do you feel? Are you upset or angry? If so, what was your purpose for letting them over? Did you do it so that traffic would flow more easily or so that you would get the self-satisfaction and validation of the wave?
When you are promoting others, promote people who have influenced you in some way, either through their services or through content you have read. Otherwise, your readers may not find value in that promotion, and you may be left in bumper-to-bumper traffic AND miss out on the ‘wave’.
So, what can the promotion of others
do for you and your prospects?
Promoting others will establish your own image as a giving person. If you are willing to promote the work of others, then it means that you do not take the ‘every man for himself’ attitude in business. It means that the importance of giving value to your prospects is more important than making sure your own name is all your readers ever see.
It shows confidence in your own value. By sharing what others are doing, or giving credit to others who have helped you achieve your goals, you are letting your prospects know that you are not afraid to expose them to other leaders, risking that they leave you to follow that person.
Promoting others through giving credit for their product or service that has helped you in some way can also give you credibility. It lets your prospects know that you have experience and/or training that may help them succeed, too!
And finally, when you honestly promote others, especially if you do it on their own sites, it will help you become more recognizable! Not only will you be more visible on their site when you leave comments for their blog or post on their wall, but when you use a frequently searched name in your own content, it is likely that others will come across your work while looking for information on the person you credited or promoted.
What are some easy ways to
promote others successfully?
Write an entire article about what someone else is doing, while making sure that you find a way to relate it to yourself and/or your readers. If you read an article that you enjoyed or that you learned from, share it with your readers by writing a response article. You do not have to simply share the link to someone else’s content, you can write your own content that shares their information and shows your personal reaction to it. Did it cause you to think or to act? Tell your prospects about it, and include a link to the original work, so that they can read it for themselves and see what they get out of it.
Write an entire article about what you are doing, but give credit to others who have helped you along the way. Promoting in the form of giving credit where you believe it is due will not only show your prospects that you are a grateful person, but it will also give them the opportunity to get the same kind of assistance from the same place you did! You are essentially pointing your prospects in the right direction for their own development as an entrepreneur.
Be where your future cross-promotion partners are! Go to their blogs, Facebook pagess, etc and leave valuable comments often. The more you leave comments and interact with them and their visitors, the more promotion you are giving them by contributing to the activity of their sites, and the more recognized you will become by showing the value you can provide.
Leaving comments on your own Facebook page is another way to promote others. If you want to tag someone in a comment, make sure you are already ‘friends’, then type in an “@” and begin to type their name. A list will populate beneath the comment box, and you will be able to choose that person from the list. Once you do that, their display name will appear in the comment box and it will become a link to their page. Your comment will even show up on their wall, too! This only works with original wall posts, not with replies to posts.
When YOUR content has been shared:
If you have promoted someone, or even mentioned and tagged them in an article or blog post, and they turn around and promote that content to their own list, what do you do? In addition to maintaining your post, including answering comments, connecting with your readers, and watching for further promotions from those readers, what can you do to show that you appreciate the promotion of your post?
If the person who reciprocated your promotion is a highly recognized individual, it may seem difficult to thank them personally. However, there are ways to get your message to this industry leader. For example, if they shared your link on Facebook, comment on their link post. If they shared it through an email list, perhaps you can show your appreciation on their personal Facebook page.
What do you do if you discover that someone has shared your content without you promoting them first? What would you hope someone else would do? Do you think it would be beneficial to go to their page, thank them for sharing, and then try to find something worth sharing with your audience? Remember to always do what you think everyone else would do in a perfect business world. BE the perfect business world.
Is cross-promotion a form of collaboration?
Why do you think cross-promotion can be considered a form of collaboration? A collaborative partnership involves two or more people working together toward a common purpose. But what is the common purpose in cross-promotion? If you and another individual are working together to promote each other, then the promotion itself is the common purpose. So yes, cross-promotion is, in fact, a form of collaboration!
Thinking about cross-promotion as a collaborative effort might help you remember that it is frequently the first step toward more involved collaborations. If cross-promotion works out well between two individuals, then it means that the content you both provide work well for both of your target markets, it establishes recognition of and between both of you, and it can possibly set the stage for future relationships.
These are all relatively broad examples of how to invite cross-promotion into your business life. If you would like more personalized assistance, talk to your coach about ways that you can promote others that will be beneficial to your business and, most importantly, to your community!
Click here to visit an article with more information on collaboration, and then check out the accompanying interview with Richard Goutal, expert collaborator and Coaching Cognition coach!
If you are looking for future collaboration or cross-promotion partners, visit the Coaching Cognition fan page and see what others are doing that you think is worth sharing with your prospects, then practice what you have learned here.
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What can you gain from collaboration? Do you avoid working with others because you feel it will distract you from your own professional goals? How can collaborating help you reach your goals faster? Do all forms of collaboration involve beginning a new project with someone else?
To answer these questions, let’s discuss the meaning of collaboration. Collaboration describes two or more individuals who work together toward a common goal. Whether that goal is to create a product or service, to educate people about a particular concept, or to simply promote each other, if you are working with another person, you are collaborating.
So how can collaborating help
you move your business forward?
Working with others is a great way to gain more exposure. You will not only be seen by your own target market, but also by the target market of the person with whom you are collaborating. Most likely, you will both be promoting your project.
Collaborating will also teach you new perspectives, ideas, and practices. When you work with another person, you will get an inside view of the way they operate, more knowledge about that person’s target market, and see how they promote to that market. You can learn a lot from working with others.
There are different levels of involvement when it comes to collaboration. Here, we have grouped collaborations into 5 categories, for the purpose of simplification. However, the possibilities for types of collaboration are as vast as the various types of business endeavors, if not more.
1) Business Partnerships –This is most likely the highest form, because a business partnership may require the most time, effort, dedication, and focus.
2) Small Project Management – This is considered a temporary project, even if the promotion of that project continues long after the project itself is complete, because the bulk of the work for the project itself will be ‘finished’ at some point.
3) Masterminds – If you are part of a group of entrepreneurs working together for the common purpose of helping each other succeed in their own business, this mastermind group fits the description of collaboration.
4) Brainstorming – If you know someone whose knowledge will improve a product or campaign you are creating, invite that person to brainstorm ideas with you.
5) Cross-Promotion – This is the most indirect form of collaboration that sometimes begins with one person promoting another, without any expectations from that person to ‘return the favor’. However, the moment they begin to promote your work, you are collaborating, (even though you do not actually sit down together and brainstorm, plan, etc), because you are, in essence, working together toward the common goal of giving value to your community and promoting each other.
Richard Goutal, a graduate of Coaching Cognition, is an expert collaborator who helps other entrepreneurs learn how to collaborate successfully. He comes from a long background of teaching, and enjoys taking concepts and making them easy and fun to learn. His website, www.collaborationsimplified.com, is designed to give entrepreneurs the opportunity to learn from his expertise and apply the lessons to their own business.
You may have read his recent article about the No Excuses Summit in Vegas this summer (2010), in which he describes his experience of self-discovery as a leader in the industry. In our interview (below), Richard discusses this article, how collaboration in the form of cross-promotion helped him get noticed, and the incredible response to the article.
Richard Goutal wrote another insightful article in which he compares collaboration to schoolyard children at play and discusses the lessons we learn as children in the world of play seem to be re-learned as adults in the world of business. Reading this article will help you tap into those lessons learned long ago and apply them to your business today!
As a brand new coach with Coaching Cognition, Richard Goutal is going to be taking his expertise to a new level by helping you discover your own methods, strengths, and skills that can be used to develop and maintain successful and profitable collaborations.
So be sure to find Richard Goutal at Coaching Cognition so that you can work with an experienced entrepreneur and trained coach.
The interview with Richard Goutal was absolutely enthralling. You will gain new insight on how collaboration, specifically cross promotion, will help you move your business forward. It was an honor to interview Richard, because he brings such a unique perspective to his work. The presentation of his articles, videos, and webinars allow his audience to do more than just watch, listen to, or read his work… you experience it. We are so proud to have an industry leader like Richard Goutal coaching with us at Coaching Cognition!
2 Comments »
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[...] here to visit an article with more information on collaboration, and then check out the accompanying [...]
Pingback by Build Your Online Presence Through The Promotion of Others « Renegade Professional News — July 27, 2010 @ 9:02 pm
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Loved it all, Richard. Commented in detail on the included article on the unified tribe.
Comment by Amnon Thaller — July 28, 2010 @ 11:14 am
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20
Nonverbal communication accounts for most of our daily communication. The actual words are simply a more organized version of communication, but our nonverbal cues are even more important. In a coaching setting, understanding these nonverbal cues is essential to being a great coach.
However, there are plenty of other occasions in which it is important to understand the use of nonverbal cues, such as promoting a product or service, teaching, emailing your lead list, responding to a complaint, making a complaint, etc.
Wait, some of those examples involve written text! Is it possible to use nonverbal communication in your writing?
To answer this, we must first understand nonverbal cues and how they are used.
Nonverbal cues include how you use your words, pauses in your speech, the tone of your voice, changes in tempo or pitch, emphasis on words, facial expressions, eye contact, how you sit, where you sit in proximity to others… It is literally EVERYTHING except the definition of the words themselves.
So, how can you use nonverbal communication in text if all the reader sees are the written words?
The first step to understanding how to use nonverbal communication in your written materials is to understand the cues you are already using! Once you examine what you are doing now, you will have a better sense of what you can improve.
Here we have listed some of the most common nonverbal cues that are used in written materials.
Word Choice:
Choosing to use emotional words will help your readers feel your message and will allow them to essentially ‘see’ what your facial expressions might look like if you were speaking these words. An example might be to use the word “ecstatic” rather than “glad”.
You can also paint a visual picture by using descriptive words to convey a message. The very things you choose to describe tell a lot about you and your message. If you say, “Last night, I was in class and learned about coaching”, your message is pretty straightforward. However, you may choose to say, “The sun had just dipped under the horizon, but my day was not yet done. I attended a coaching class online, and while the skies were dark, my internal light was shining bright! I learned so much about coaching, that I could not wait for the sun to rise again so that I could practice my new skills.”
Not only do these examples include words with different definitions, the fact that they were chosen sends a message to your readers about your emotions and what you value as important parts of the story or concept you are describing.
Explanation:
If you are not sure that your message is expressing the right nonverbal cues, take some time to explain your intent, emotion, etc.
For example, “If you could see my face right now, you would see a HUGE smile!” or “I chuckle when I say…”
Repetition:
Another way to show emphasis or importance is by repeating your words. While there is great meaning to the words written, the emphasis is in the repetition… the emphasis is in the repetition.
Bold, Italics, Underline:
If you want to stress the importance of a single word, using any of these three functions is a great option. These nonverbal cues can also communicate that a sentence is a thought or a quote. I wonder if this is being properly communicated as a thought.
Font, Text Size, Text Colors:
Some fonts give a playful feel to your text. Others are more professional, casual, fancy, or even personal.
Changing the color of your text can also give your message a different mood. Sometimes, you may change the color of a word or two for emphasis, distinction, or categorization.
You can also use different sizes of text to convey different nonverbal cues. ALL CAPS is great for emphasis and is commonly synonymous with SHOUTING. This is why when you get an email or text in all capital letters, you sometimes feel worried for a split second that the person who sent it to you might be angry or upset.
Punctuation:
In this case, we are referring to punctuation beyond the period, question mark, and exclamation point. You can use other punctuation to. My personal favorite is …
No, that was it. “…” Those three little dots can create suspense, denote a pause, emphasize, and show emotion. It is also great when you feel like a sentence does not need to actually be finished because your reader will already knows or can guess the rest of the thought. I would reiterate this point but…
Emoticons:
These are great for casual emails, text messages, posts, and blogs. They are usually not good options for professional messages. You can insert a 
when you want to show that what you are saying is to be taken in a nice way. Most likely, you are familiar with emoticons. Many instant messaging programs have created animated versions of these emoticons that communicate hugs, kisses, happiness, sadness, boredom, celebration… almost any emotion!
It is important to be careful with emoticons. For example, if you make a statement that is blatantly rude, adding a at the end might be considered insulting or confusing. Make sure that if you message is important, that you are using other nonverbal cues that match your emoticon. What are some other ways you can communicate a smile without using ?
Other things to think about:
*Physical organization of text (layout)
*Content organization
*Grammar
*Frequency of sending emails, posting, etc
What are some other nonverbal cues you can think of that will help you send a message through your written words?
Have you had any experiences when someone has tried to write to you, and it came off in a negative way?
How many times have your written materials been misinterpreted? What can you do next time to ensure that your message is heard clearly and correctly?
Post your thoughts HERE.
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Article by Kendall Silva
Your coach application is your first marketing tool for your coaching business with Coaching Cognition. Why? Because a good portion of what you include in your answers will be posted directly onto your Coach Profile if you are chosen to become a Coaching Cognition Coach!
In this article, we will take you through the application, show you what answers will be in your Coach Profile (and where), and give you some things to think about as you answer these questions. If you have already submitted your application, you can still benefit from this article. After all, you will be able to edit your Coach Profile from your back office. So if this article gives you some new ideas, you can include them in your profile.
50-character Short Description:
The answer you provide will become the text underneath your name on your Coach Profile Badge that will be in rotation on other pages of the Coaching Cognition website. It is the first statement about you that many prospective clients will see, so it should entice them to click on your link so they can learn more about you.
It will also appear on your Coach Profile between your name and your list of topics.
Let’s discuss different types of short description by looking at examples from current Coaching Cognition coaches.
Credibility Quotes:
If someone with a recognizable name has said something great about you, and you can fit the quote with that person’s name in the 50-character limit, this may be a great option. Remember, if you choose to go this route, you will attract fans of that public figure. Therefore, it is important to keep your target market in mind. If you are marketing relationship coaching to couples, then quoting a commendation from the head of the math department at Stanford is probably not going to mean anything to your prospects.
“Best of the best – an awesome coach.” Ann Sieg
Curt Johnson has chosen to do this because Ann Sieg made a great comment about him. This is a great example of how to use this option for your short description. Curt works with network marketers, so a commendation Ann Sieg will give him credibility with his prospects.
Pitch Your Niche:
Make a statement about your market and the coaching services you offer. Let your target market know right away that you are here to meet their needs. This is great if you have a very specialized service. If you want to work with any entrepreneur at any stage of their business endeavor, then this may not be the right description for you. It can work, but it is something to keep in mind.
“Guilt free parenting for the entrepreneur.”
Drifa Ulfarsdottir is addressing a need for entrepreneurs who are raising children. In one short statement, she has described her market (parents who are starting a business), the need (parents feel guilty that they do not have enough time for their business AND parenting), and the solution she offers through coaching (balancing work with good parenting).
Word Association:
What words or phrases can you use that will directly appeal to your target market? You can use words that create a mood, phrases that are recognized by your prospective clients, etc.
“Multi-Market Coach for the Technically Challenged”
Becky Joubert uses the phrase “Technically Challenged”. What kind of client does that bring to mind? For me, it brings an image of a positive person with youthful energy and humor, who is dedicated to their business, but may be held back by their lack of technical knowledge. Does this mean that Becky is a technical expert who can make it easy for you? Or does it mean that she, too, is not technically inclined, and has therefore discovered a solution that allows you to succeed without being technically savvy? Either way, if I describe myself as technically challenged, I will connect with her description immediately and click on her link to learn more.
Direct Descriptions:
This is a great approach for reaching a target market that knows what kind of assistance they want. If someone wants to learn how to balance their network marketing and their personal life, then they may be more attracted to a description that says “Life Balance For Network Marketers”.
It can also work if you would like to coach within a certain area of interest. For example, if you want to work with couples, then you can describe yourself as a Relationship Coach. This will cover younger couples, older couples, newly weds, etc. The possibilities are endless. While it can be helpful to find a particular niche, this may be a great way to start out. As you begin coaching and learning about certain issues that continue to arise with your clients, you may begin to develop your niche.
“Wellness Coach/Strategist; Helping You Stay Well”
Sharon Graham is taking the direct approach. If you are interested in staying well, she is the right woman for the job! By including the word Strategist, she is emphasizing the idea of creating an action plan with measureable results.
Personality Presentation:
You may want to attract clients who have a similar personality to your own. This is important to many coaches. In fact, the reason we offer 15-minute free sessions is so that you and your clients can see if you are a good match. Some coaches like to show their personality and coaching style using their marketing so that they attract similar personality types to them in the first place.
“FUN to work with! 15 min FREE session!”
Mike Hutchins has not only used the word fun, but it’s all in caps! He is describing an upbeat, humorous, and enjoyable coaching atmosphere. People who like to keep the fun in their business and want a coach who has the ability to laugh will be attracted to his profile.
Tag, You’re IT:
Do you want to help your clients, fans, and prospects remember you and your niche? Try using a ‘tag’ that others will know you by. Barbara Silva is known as the Coaches’ Coach, therefore, that is the name she uses in her 50-character description. However, for a new coach, it might be helpful to also include something else that further describes your coaching services.
Let’s say you decide to become “The Vision Coach”. You can either continue with the same imagery by adding “– Helping You SEE Your Potential”, or you can make a slightly more direct statement about the service you provide by adding “– Let’s Design Your Future Today”. You could even be downright concrete by adding “– For Goal-Oriented Entrepreneurs”. (Each of these examples fit the 50-character limit.
“The Masterpiece Coach – Bring Your Work To Life!”
This one is mine. I use the word masterpiece because my target market consists mainly of artists and the word will appeal to the artistic mind. Using the phrase, Bring Your Work To Life is used on two different levels. On one level, artist use this phrase to describe a play being performed for the first time, or lyrics that are sung for the first time. On another level, it describes the idea of merging your work with your life’s passion. Through this tag and the accompanying phrase, my prospective clients will have a relatively good sense of what approach I will bring to our coaching sessions.
Crafty Combinations:
You may have noticed that some of the examples above could also be used to illustrate some of the other types of descriptions listed. This is great. Remember, this statement is a reflection of you and your coaching. If you are a more professional type, use professional language. If you want to project a more lad back style, try to use language that suggests your style.
There are so many approaches to the 50-Character Description, so find the one that is right for you.
200-character Description for Meet Our Coaches:
This will appear on the Meet Our Coaches Page. From this page, you can read each coach’s entire 200-character description.
When you are writing this longer description, keep your 50-character description in mind. This description is an opportunity to tell your prospective clients more about you. Therefore, if you chose to take the Personality Presentation approach, then try a more direct approach in your 200-character description. If your 50-character was based on the direct method, then try to say a little something about your style.
You may not want your longer description to simply restate your shorter one. However, it is also important to remember that your 200-character description may be the first impression your prospective clients get. After all, not every coach will always be on the rotation at the very moment that a prospect lands on the Coaching Cognition page, so make sure that both your 50- and your 200-character descriptions can stand alone in a way that inspires people to learn more about you.
Another thing to keep in mind is that your 200-character description is only visible on the Meet Our Coaches page. This means that all the other coaches’ descriptions will be on the page as well. Take a look at what the other coaches are saying so that you can make sure that yours is different enough to be distinct. You do not want to say the same thing as another coach who offers similar topics.
-Have you coached before?
-How long?
-What areas?
These questions need only a little explanation. They are based solely on your past experience. If your answer to the first question is “No”, then make sure you put “N/A” on the other two questions. Your application may not submit if all fields are not filled in. This will not appear on your profile, it is simply information that we use to select applicants, but please note, being a first-time coach does not mean you will not be selected.
Please list any previous training or certifications:
Go ahead and include your Coaching Cognition certification in your answer. Also include your undergraduate or graduate studies, vocational schools, etc. Any formal training that you think might relate to your coaching services or skills. This information is for our use only. You can include this information in your profile once you are selected to coach with Coaching Cognition by editing your page if you choose.
Language fluency other than English:
Again, if you do not speak any other languages, write “N/A”.
Any special interests or qualifications you’d like us to know about?
This is a great place to discuss your work history and experiences. Have you worked with corporate executives in a previous job? The job itself does not need to relate to coaching, but if it describes your experience working with a group of individuals (like corporate executives) who may become your target market for your coaching services, this will be valuable information.
Please include anything here that you can possibly imagine might bring value to yourself as a coach. This is also for our use only, and will not automatically appear on your Coach Profile unless you include it yourself when you edit your profile.
Tell us your reasons for wishing to coach:
This is your chance to show us your motives for becoming a coach. You are no longer promoting your coaching services (therefore, this will not appear on your Coach Profile). You are now promoting yourself! Remember, with this question, Coaching Cognition is your “target market”. It is important that you honestly look at your intentions for becoming a coach and make sure that they align with the values and goals of Coaching Cognition. We are looking for valuable coaches who have a strong desire to give back to the community, who are willing and excited to work hard to make it happen.
This is a great place to talk about your personal goals as a coach. For example, my goals include bringing coaching to local musicians who want to make it in the music business. Why? Because music and helping others are my greatest passions, so coaching musicians is an obvious fit for me.
Why would this be important to include in this section? We want a diverse group of coaches who have different coaching services and different markets so that all prospective clients can find the help they need, whatever that need may be.
List URLs to 5 pieces of your favorite content:
This and the question about the 3 videos do not need to be completed. If you have links you would like to include, please do, but it is not required. You can just put “N/A” in each box.
Please indicate your understanding of the requirements for coaching by checking the boxes below:
Check the boxes that follow and you are all set!
Some other things to think about…
The picture you have uploaded in your Renegade Professional Account will be your Coach Profile photo. Therefore, if you want to use a different photo, you will need to change it in your Renegade back office.
When the new Coaching Cognition website goes live, you will have the ability to upload a 2 minute promotional video for your coaching services. So now is a great time to begin planning the video content and start filming!
“Happy Application-ing” to all of you!
7 Comments »
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Now that I see these tips, Kendall, I wish I could redo my application. Oh well, it will have to be revision for me. Thanks for the great tips.
Comment by Marie Leonard — July 22, 2010 @ 6:44 am
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Another great article. Super. Thanks again.
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Hi Kendall,
Thanks for clarifying the application questions. This is very helpful because it provides a bit more context for the questions. Too late for me, but I would encourage others to read this first. Also I’m glad to have a “heads up” about the 2 minute promotional video. Didn’t know about that… Nice job!
TonyComment by Tony Passera — July 22, 2010 @ 8:40 am
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You are absolutely right Marie, whether you have already submitted, OR if you are already a coach for us, the tips outlined for the 50- and 200- character descriptions might be helpful for updating your coaching brand and niche.
Thanks for the comments Marie, Lee, and Tony!
Comment by CoachingCognition — July 22, 2010 @ 3:37 pm
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I didn’t coach enough hours to be able to apply for a coaching position. So, I never turned in my log.
Comment by Ligia Fleckenstein — July 22, 2010 @ 5:12 pm
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pls could you forward me a copy of the ‘boxes to be checked’ or direct me as to where else i could find them…thankyou
Comment by Sandy Leathem — July 23, 2010 @ 10:48 pm
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Great tips Kendall! The diversity and talent in the applications has been amazing – learning to put your best foot forward is important.
Comment by Coach Curt — July 24, 2010 @ 6:19 am
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07
Being a coach with Coaching Cognition means, of course, that you will be promoted, since we want all of our coaches to do well. On top of the promotion we do for each of our coaches, if you are extra active within the community in terms of giving value, we will step up the promotion on our end as well.
We are calling this match marketing because we want to emphasize the fact that we want to market with you, not for you. The more you do to promote yourself, the more promotion you will get from us. We will ‘match’ your marketing efforts. Match marketing is designed to encourage our coaches to be active on the Coaching Cognition platform so that the entire community can grow and succeed together.
So how can you show us that you are actively promoting your coaching services and providing value to the community? What types of activities are we looking for when we are looking to feature a coach, product, or offer? In this article, we would like to share a few tips that will answer these questions for you.
STAY VISIBLE
When you think of the coaches at Coaching Cognition, does anyone in particular come to mind? There is a reason that one or two names stand out to you, and it is that those are the coaches who are the most active in the community. They are all over the social media sites giving value and have a similar presence in the comment sections for the Renegade Professional News articles like this one.
Those who are active in the community will not only get more recognition from potential clients, current clients, and peers, but also let us know more about the value they are offering.
RECOGNIZING VALUE IN OTHERS
When you receive a piece of value and it inspires you, tell your community about it. Your promotion of others shows your potential clients that you believe in valuable information, even if it came from someone else. It will also let people know that you stay current on new information, and are well connected. This means that your audience can trust that you will always give them great value and point them in the right direction.
When you post a comment on other articles, you are making your presence known to the author’s audience. When you share that value with your audience, they see someone who thrives on a thriving community. You look good by helping others look good.
Someone who consistently does this is exactly the type of person you would want to have on your side, reading your posts and blogs, reviewing your work, etc. Knowing that they will promote themselves by promoting you is a marketing advantage to say the very least… for both of you!
MAKING VALUE MORE VALUABLE
Another way to share value that someone else has provided is to repurpose it in a way that illustrates the value you can offer as well. Content is usually easier to create when it comes from your own experiences, rather than trying to map out an intellectual understanding of something that is foreign to you.
So if you come across an article or blog that speaks to you, take some key points and add your own spin on it. Just do not forget to credit the original work. Remember, it is not only the ethical thing to do, but it also offers the same marketing advantages as simply sharing someone else’s work. Because you are adding your own value, too, it is an even better marketing tool for you.
A great example of this is the video that Lee Wise made in response to an article here on Renegade Professional News.
COACHING OFFERS
When you have a coaching program, offer, or discount that directly benefits the Coaching Cognition and/or Renegade community, then you are showing your desire to give back. If you have a program or offer that will help the students of Coaching Cognition get the most out of their class experience, we are going to want to let the students know about it.
For example, Cindy Schulson and Kate Williams have started a group coaching program that will benefit any coaches who want to build their practice, and have also offered a discount to anyone involved with Coaching Cognition. You may notice some publicity about this special offer over the next week. This is the kind of offer that we want to promote.
TELL US ABOUT IT
If you believe that something you are doing is unique and will benefit the Coaching Cognition and/or Renegade community, tell us about it! We cannot monitor everyone’s actions, so it is possible that we will never find out about your great offers or promotions if you do not let us know what you are doing.
If you have created a piece of valuable content that you think we can use, show it to us. We will not be able to use everything that everyone sends us, but if we can use it in conjunction with something that we are currently doing or promoting, or we are able to appropriately use it to promote you, we will. Remember, we cannot use what we do not know about. So don’t be shy. Tell us about it!
1 Comment »
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I appreciate the offers and wish I would be able to commit myself to more than I do now. It simply sums up too much and in order to stay focused this will have to wait
I will be in Vegas at the last week of September and would love to get to know all of you in person if we can arrange it in advance. Coming from Israel, I could coordinate a road map (flight plan).
See you online and as you say Barbara, let your light shain.
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I just wanted to send you a note to finally acknowledge and thank you so very much for all of the help and support you’ve so freely given me over the past 5 weeks since I first became aware of and got involved with Renegade University and Marketing Merge. I recently upgraded to the Professional level and am both impressed and in awe of all the training you provide.
You truly live up to your credo of actually delivering content-rich value. I’m completely “buying” into your philosophy & taking to heart all the advice you offer.
I just finished going thru the Professional Level Tutorials and am mixing that with rereading a few chapters from Ann’s book every day.
Today I’m planning on delving into the 1st of the Social Network Training with Squidoo. By the way, I already printed out the ‘Prepare Yourself To Win’ section.
You’re absolutely right when you say that it can be overwhelming and I fully appreciate your advice on taking the training slowly – in digestible, bite-sized pieces.
Thank you for all you’re providing, and am looking forward to a long & very successful relationship with you as my mentor.
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I like to promote others. Recently I bought a book as a result of an Amazon dsicussion. I found enormous value in the book and wanted to share my thoughts about the book so I then wrote a review of the book – on Amazon and on my blog and notified the book author. Unexpectedly he blogged about me, which was not the reason I wrote the review…
I have since gone back to the author’s blog and left comments to add value.
Comment by Helen Wenley — July 28, 2010 @ 1:57 pm
Helen,
That is amazing! And it brings up the relevant point of making sure that the person you are promoting finds out about it!
You let the author know about your review, simply because you thought he might enjoy reading it. If you hadn’t notified him, he may have never seen otherwise seen it, and therefore would never have blogged about you.
Way to go!
Comment by CoachingCognition — July 29, 2010 @ 12:29 pm